Sr. Digital Marketing & Content Creator

Role Overview

• We are seeking a creative thinker and strategic marketer who can combine innovation with data-driven insights to craft impactful digital campaigns. The Digital Marketing & Content Creator will be responsible for understanding audience behavior, identifying country-specific trends, and developing engaging content across multiple digital platforms.
• This role requires hands-on expertise in content creation, digital marketing, and multimedia design to boost brand visibility and drive engagement.

Key

• Research and analyze user experience patterns and regional trends to shape content strategy. (USA, Mexico, Thailand, Indonesia, Philippines, Africa etc)
• Identify content gaps and propose innovative formats to boost brand storytelling.
• Develop a quarterly content calendar integrating organic and paid media activities.
• Collaborate with marketing teams to develop high-impact campaign concepts.

Content Creation & Design

• Create engaging, platform-optimized content for Meta Ads, Google Ads, websites, blogs, brochures, flyers, event presentations, and social media channels.
• Design visually appealing creatives for both online and offline marketing.
• Produce engaging short-form and long-form videos for multiple channels.
• Repurpose existing content into localized versions for different markets.

Event & Brand Support

• Design event PPTs and marketing collaterals for trade shows, webinars, and product launches.
• Create event-specific branding kits including banners, stands, invites, and digital promos.
• Collaborate with event teams to ensure visual storytelling aligns with the brands global positioning.
• Ensure brand consistency across all platforms and materials.

Required Skills & Experience

• Creative thinking with a strong sense of visual storytelling.
• 25 years of experience in digital marketing and content creation.
• Proficiency in graphic design tools (Adobe Photoshop, Illustrator, Canva, or similar).
• Strong experience in Meta Ads and Google Ads creative requirements.
• Knowledge of video editing tools (Adobe Premiere, Final Cut Pro, or similar).
• Ability to adapt designs for different cultures and regions.
• Excellent command of written and verbal English.

Why Join YCS

• Be part of a global hospitality tech leader with a presence in 170+ countries.
• Work on diverse creative projects for an international audience.
• Opportunity to innovate and see your ideas come to life.
• Collaborative and growth-driven work culture.