Sr. Digital Analyst

You are seeking a Sr. Digital Analyst with substantial expertise in Adobe Analytics and Adobe Launch. The ideal candidate should possess a strong background in JavaScript implementation for Adobe Launch and be proficient in analyzing customer journeys and integrating third-party advertising pixels. The individual should hold a technical university degree in a relevant field focusing on data analytics, digital marketing, or a similar qualification. With at least 5 years of experience, the candidate must have a solid track record in Adobe Analytics and implementing Adobe Launch through JavaScript. Proficiency in tag management systems, such as Adobe Launch, and JavaScript implementation is crucial for this role. Additionally, advanced knowledge of MS Office, especially Excel, is required. The Sr. Digital Analyst should have excellent communication skills in either German or English. The candidate should be capable of working in a diverse team environment, collaborating with departments like marketing/media, statistics/analysis, and consulting. Responsibilities include designing and implementing onsite tracking based on data layers and tag management systems like Google Tag Manager and Adobe Launch. Furthermore, generating reports and dashboards using Adobe Analytics, extracting insights, and offering actionable recommendations will be part of the job role. Integration of third-party advertising and retargeting pixels using tools such as Google Tag Manager and Adobe Launch is also essential. The candidate should conduct customer journey analysis and correlate tracking data with other sources like CRM, seasonality, and climate data. In summary, the Sr. Digital Analyst role requires a candidate with 5 to 8 years of experience, strong expertise in Adobe Analytics and JavaScript implementation, and the ability to work collaboratively in an interdisciplinary team to deliver effective digital analytics solutions.,