Sr . Content Writer

Key Responsibilities:

• Content Creation:

  Develop high-quality written content such as blog posts, articles, website copy, whitepapers, case studies, and marketing materials.

• Content Strategy:

  Work with the content team to create and execute content strategies aligned with broader marketing and business objectives.

• Audience Research:

  Conduct research on customer personas, pain points, and preferences to tailor content for the target audience.

• SEO Optimization:

  Optimize content for search engines by integrating relevant keywords and applying SEO best practices to enhance visibility and performance.

• Content Calendar Management:

  Maintain a content calendar to ensure consistent delivery of content that aligns with marketing campaigns and schedules.

• Editing and Proofreading:

  Review and edit content from other team members to ensure accuracy, clarity, and consistency across all pieces.

• Content Promotion:

  Develop and execute strategies to promote content via social media, email marketing, and partnerships to expand reach and engagement.

• Analytics and Reporting:

  Use content analytics tools to track performance, measure engagement, and make data-driven decisions for improving content strategy.

• Collaboration:

  Partner with subject matter experts and cross-functional teams to gather insights and information for content development.

• Brand Voice:

  Ensure that all content maintains consistency with the company's brand voice, tone, and messaging.

Qualifications:

• Bachelor's degree in English, Journalism, Marketing, or a related field
• Exceptional writing, editing, and proofreading skills with a focus on creativity and clarity
• Strong knowledge of content marketing principles, including SEO, content promotion, and audience engagement
• Experience with content management systems (CMS) and basic HTML/CSS knowledge is a plus
• Ability to manage multiple projects, prioritize tasks, and meet deadlines
• Proficiency in content marketing tools and analytics platforms (e.g., Google Analytics, SEMrush, HubSpot)
• Strong communication and collaboration skills
• Creative mindset with the ability to develop innovative content ideas