Sr. Content Marketer (Saas)

Job Summary

As the Technical Content Writer, your role is pivotal to our marketing efforts. You'll play a key role in shaping our content narrative across multiple channels. You'll create high-quality, engaging, and technically sound content that communicates the value of our Education CRM, automation/cloud, and AI features to educational institutions. Beyond technical content, you'll craft compelling social stories, customer success highlights, and thought leadership pieces that position ExtraaEdge as the go-to brand in the Education CRM space. You will also play a critical part in enhancing our online visibility and driving organic traffic by creating content that not only informs but also ranks well on search engines

Detailed Roles and Responsibilities

a) Content Creation:

? Produce high-quality, technical content such as blog posts, whitepapers, case studies, eBooks, and website content that resonates with our target audience.

? Produce social-first content (LinkedIn posts, carousels, short videos, email snippets), content for email nurture journeys and community management.

b) Research:

? Conduct in-depth research to gather information, industry insights, and best practices to support your content. Interview subject matter experts when necessary.

c) SEO Optimization:

? Opmize content for search engines (SEO) to enhance online visibility and a ract organic traffic. Collaborate with the SEO team to maximize content reach.

d) Content Strategy:

? Contribute to the development of the content strategy, aligning content with marketing goals and target audience needs.

e) Editing and Proofreading:

? Review and edit content for accuracy, clarity, and grammar. Ensure that all content is error free and aligns with the brand's voice and style.

f) User-Centric Approach:

? Write content that addresses the pain points, ques ons, and needs of our target audience. Strive to create content that educates and empowers readers.

g) Collaboration:

? Collaborate with the marketing team, designers, and subject matter experts to create content that supports marketing initiatives and campaigns.

KPI's for the Role

a) Engagement Metrics (click-through rates (CTR), social media likes, shares, and comments)

b) Conversion Rates (signing up for a newsletter, requesting a demo, downloading a resource)

c) Website Traffic

d) A/B Testing Results

e) Content Performance (content downloads, shares, and views)

f) Response TAT to marketing team's content needs

Requirements

Qualifications

a) Proven experience as a Technical Content Writer (3-6 Years) is a must, preferably in SaaS, CRM, or EdTech domains.

b) Solid understanding of SEO principles, on-page optimization techniques, and experience with SEO tools (e.g., SEMrush, Moz).

c) Experience in conducting keyword research and implementing SEO strategies to enhance content performance is desirable

Skills

a) Creativity and Technical Flair

b) Detail Oriented

c) Effective Communication

d) Research Orientation

Behavioral Skills

a) Customer-Centric Approach

b) Ability to continuously prioritize

c) Critical Thinking

d) Strong Collaborative Skills

e) Keen Learner