Social Media Strategist

Location: Mumbai / Delhi

Experience: Minimum 3 years in social media, content and PR, with agency experience mandatory

Role Overview

The Social Media & PR Strategist will be an in-house role responsible for building, amplifying and strategising the social media and press presence of multiple firms and businesses, including law firms. The ideal candidate brings agency experience, a creative approach to content, and a clear understanding of how to take content beyond posting to genuine reach and visibility.

Key Responsibilities

• Develop and execute social media strategy for multiple firms and businesses across LinkedIn, Instagram, X, YouTube and other relevant platforms
• Conceptualise creative and engaging posts, reels, carousels, campaigns and trend-led content that make legal and business topics accessible
• Write captions, scripts and social media copy aligned with each brand's tone
• Amplify each firm's work, events, leadership insights and announcements to maximise reach, engagement and visibility
• Identify platforms, publications, communities and partnerships where content can be placed and repurposed
• Build and maintain relationships with journalists and editors at legal, business and mainstream publications
• Drive content and amplification for industry associations, initiatives and events
• Manage content calendars for each firm and track performance through analytics, reporting on reach, engagement and follower growth
• Use AI tools for ideation, content creation, editing, design support and performance analysis
• Brief designers on creatives and collaterals, and coordinate with website vendors on content updates and publication

Requirements

• Minimum 3 years of experience in social media, content and PR, including agency experience
• Proven portfolio of creative campaigns and social media growth
• Strong communication skills
• Proficiency with AI tools, social media management and analytics platforms
• Ability to manage multiple brands and businesses simultaneously
• Bachelor's degree in Mass Communication, Journalism, Marketing, English or a related field

Key Performance Indicators

• Growth in reach, engagement and followers across platforms and brands
• Media coverage and placements secured
• Quality and consistency of content published
• Successful campaigns and amplification across all firms and businesses

Pay: ₹40,000.00 - ₹70,000.00 per month

Benefits:

• Paid sick time
• Provident Fund

Work Location: In person