Social Media Strategist

Job Summary

Social Media Accounts Manager

Key Responsibilities

Social Media Strategy

• Develop and implement comprehensive social media strategies aligned with business objectives.
• Create monthly, quarterly, and annual content calendars.
• Identify emerging trends, viral content opportunities, and platform updates to maximize reach and engagement.
• Plan and execute social media campaigns for product launches, promotions, events, and brand awareness.

Account Management

• Manage and maintain all company social media accounts, including:
• Instagram
• Facebook
• LinkedIn
• YouTube
• X (Twitter)
• Threads
• Pinterest
• Google Business Profile
• Ensure consistent branding, messaging, and visual identity across all platforms.
• Schedule, publish, and optimize content according to platform best practices.

Content Management

• Collaborate with videographers, graphic designers, photographers, and content writers to create engaging content.
• Review and approve creative assets before publishing.
• Develop engaging captions, hashtags, and call-to-action strategies.
• Maintain a consistent posting schedule.

Community Management

• Monitor comments, messages, reviews, and customer interactions.
• Respond promptly to customer inquiries and maintain a positive online brand image.
• Build relationships with followers, influencers, and brand advocates.

Analytics & Reporting

• Track and analyze social media performance using tools such as Meta Business Suite, Google Analytics, and other social media analytics platforms.
• Prepare weekly and monthly performance reports with insights and recommendations.
• Monitor key performance indicators (KPIs), including:
• Follower growth
• Engagement rate
• Reach and impressions
• Website traffic
• Lead generation
• Conversion rates
• Return on ad spend (ROAS)

Campaign & Advertising

• Coordinate paid advertising campaigns across Meta, LinkedIn, YouTube, and Google platforms.
• Optimize campaign performance through audience targeting, A/B testing, and budget management.
• Work closely with the digital marketing team to achieve campaign objectives.

Team Collaboration

• Supervise and guide content creators, videographers, editors, graphic designers, and freelancers.
• Coordinate with marketing, sales, HR, and operations teams to align social media initiatives with business goals.
• Ensure all content is delivered on time and meets quality standards.

Required Skills

• Strong knowledge of social media platforms and their algorithms.
• Excellent content planning and campaign management skills.
• Experience with Meta Business Suite, LinkedIn Campaign Manager, YouTube Studio, Google Analytics, and scheduling tools.
• Basic understanding of photography, videography, and video editing workflows.
• Strong copywriting, storytelling, and communication skills.
• Knowledge of SEO, social media trends, influencer marketing, and paid advertising.
• Strong analytical and problem-solving abilities.
• Excellent organizational and project management skills.
• Ability to manage multiple brands and campaigns simultaneously.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Mass Communication, Business Administration, Journalism, or a related field.
• Minimum 3-

  7 years

  of experience managing business social media accounts.
• Proven track record of growing social media communities and improving engagement.
• Experience in retail, food & beverage, hospitality, dairy, agriculture, or consumer brands is an advantage.

Key Competencies

• Creative thinker with a strategic mindset.
• Passion for social media and digital marketing.
• Leadership and team management skills.
• Strong attention to detail.
• Excellent interpersonal and communication skills.
• Ability to work under deadlines and adapt to changing priorities.

Key Performance Indicators (KPIs)

• Growth in followers and subscribers.
• Engagement rate across all platforms.
• Reach, impressions, and video views.
• Lead generation and conversion performance.
• Brand awareness and online reputation.
• Campaign ROI and advertising performance.
• Timely execution of the content calendar.
• Response time to customer inquiries and messages.
• Collaboration and project delivery efficiency.