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Social Media Strategist

Social Media Strategist

Spacedraft India

2 - 5 years

2 - 5 Lacs

chennai

Posted:16 hours ago| Platform:

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Skills Required

social media campaigns social media marketing online branding influencer marketing social media optimization content strategy

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Overview:

We are looking for an experienced and creative Social Media Strategist to plan, execute, and optimize high-impact content and campaign strategies across all major social platforms. The ideal candidate will have a deep understanding of platform algorithms, audience behavior, content trends, and ROI-driven growth strategies.

Key Responsibilities:

Develop and implement social media strategies across Instagram, Facebook, LinkedIn, YouTube, and Twitter (X) to drive audience growth and engagement.

Work closely with content, design, and performance teams to plan daily/weekly/monthly content calendars.

Create strategic campaign briefs and performance benchmarks for reels, shorts, and brand series.

Monitor platform trends, audience sentiment, and competitor activities to optimize content direction.

Analyze data and provide actionable insights using tools like Meta Business Suite, LinkedIn Analytics, YouTube Studio, etc.

Collaborate with paid ads team for boosting, retargeting, and influencer partnerships.

Manage community interactions and ensure prompt, brand-aligned responses to messages and comments.

Work with the design team to ensure brand consistency in visual storytelling.

Suggest platform-specific innovations (interactive features, polls, live, carousels, etc.)

Track KPIs like reach, impressions, engagement rate, growth rate, and conversion metrics.

Required Skills & Qualifications:

Bachelor’s degree in Marketing, Communications, Media, or relevant field.

2–5 years of experience managing social media strategy in an agency or brand environment.

Strong understanding of algorithm behavior, social media trends, and digital storytelling.

Proficient in tools like Meta Suite, LinkedIn Campaign Manager, Canva, Buffer/Hootsuite, and Google Analytics.

Excellent written and verbal communication skills.

Analytical mindset with the ability to turn data into creative action.

Creative thinker with a strong eye for aesthetics, trends, and engagement hacks.

Preferred (Bonus) Skills:

Experience with influencer marketing and brand collaborations.

Exposure to motion design / video-first content planning.

Experience working with luxury, corporate, or high-growth startups.

Growth Path:

Social Media Strategist Senior Digital Strategist Digital Strategy Lead Head of Digital Strategy

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Social Media Strategist