Job
Description
As a Social Media Strategist cum Technical Content Writer for the website, you will play a crucial role in managing the online presence and developing compelling content. Your responsibilities will involve a mix of content creation, social media strategy development, and ensuring brand consistency. Key Responsibilities: - Research industry-related topics from various sources to create accurate and engaging content. - Write, edit, and proofread high-quality content for websites, blogs, social media, email campaigns, and marketing materials. - Develop and execute social media strategies to enhance engagement, brand visibility, and lead generation. - Create and manage content calendars for website and social media platforms. - Optimize content for SEO by utilizing keyword research, metadata, and best practices. - Collaborate with marketing, design, and product teams to maintain cohesive messaging. - Monitor website and social media performance using tools like Google Analytics and SEMrush. - Stay updated on digital trends and industry best practices to enhance content strategy. - Ensure all content aligns with brand tone, voice, and legal/ethical standards. Required Knowledge: - Strong understanding of digital content writing and content marketing principles. - Knowledge of SEO best practices and optimization techniques. - Familiarity with content management systems (CMS) like WordPress. - Understanding of social media algorithms and engagement strategies. Skills: - Excellent written and verbal communication skills with a storytelling flair. - Proficiency in editing, proofreading, and adapting content for clarity and tone. - Ability to use SEO tools, analytics platforms, and content tools effectively. - Capability to create content in various formats for different platforms. - Familiarity with design tools like Canva (basic graphic design skills are a plus). Abilities: - Adaptable writing style suitable for diverse audiences and platforms. - Strong research skills to simplify technical concepts into user-friendly content. - Capacity to manage multiple projects independently under tight deadlines. - Creative thinking with excellent organizational and strategic planning abilities. Behaviours: - Detail-oriented and committed to delivering high-quality, original content. - Proactive, innovative, and willing to take initiative in planning and execution. - Open to feedback and collaborative in approach. - Maintains consistency in brand messaging and integrity across all platforms. Qualifications: - Bachelor's Degree in English Literature, Journalism, Mass Communication, Media Studies, Marketing, Public Relations, or a related field. - Additional certifications in Content Writing, SEO or Digital Marketing, Creative Writing, Copywriting are advantageous. - Master's Degree in relevant disciplines (optional). (Optional) If you are interested in technical writing, having additional certifications in this area would be beneficial for the role. As a Social Media Strategist cum Technical Content Writer for the website, you will play a crucial role in managing the online presence and developing compelling content. Your responsibilities will involve a mix of content creation, social media strategy development, and ensuring brand consistency. Key Responsibilities: - Research industry-related topics from various sources to create accurate and engaging content. - Write, edit, and proofread high-quality content for websites, blogs, social media, email campaigns, and marketing materials. - Develop and execute social media strategies to enhance engagement, brand visibility, and lead generation. - Create and manage content calendars for website and social media platforms. - Optimize content for SEO by utilizing keyword research, metadata, and best practices. - Collaborate with marketing, design, and product teams to maintain cohesive messaging. - Monitor website and social media performance using tools like Google Analytics and SEMrush. - Stay updated on digital trends and industry best practices to enhance content strategy. - Ensure all content aligns with brand tone, voice, and legal/ethical standards. Required Knowledge: - Strong understanding of digital content writing and content marketing principles. - Knowledge of SEO best practices and optimization techniques. - Familiarity with content management systems (CMS) like WordPress. - Understanding of social media algorithms and engagement strategies. Skills: - Excellent written and verbal communication skills with a storytelling flair. - Proficiency in editing, proofreading, and adapting content for clarity and tone. - Ability to use SEO tools, analytics platforms, and content tools effectively. - Capability to create content in various formats for different platforms. - Familiarity with design tools like Canva (basic graphic design skills are a plus). Abilities: - Adaptable writing style suitable for diverse audiences and platforms. - Strong research skills to simplif
