Social Media Performance Marketing

Zero Gravity Group

1 - 2 years

1 - 3 Lacs

Chennai

Posted:2 months ago| Platform:

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Skills Required

Google Ads Lead Generation Meta Ads Ad Trafficking Report Preparation Campaign Management Meta Analysis Brand Awareness

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Title:

We are seeking a results-driven Social Media Performance Marketing Specialist with hands-on experience in Google Ads and Meta (Facebook & Instagram) advertising platforms. The ideal candidate will be responsible for planning, executing, and analyzing paid media campaigns to drive lead generation, brand awareness, and website traffic.

Key Responsibilities:

Execute and optimize paid campaigns across Google Ads and Meta platforms (Facebook, Instagram).
Plan and implement campaign strategies including Brand Awareness, Lead Generation, and Website Traffic.
Analyze campaign performance metrics and generate insightful reports.
Manage ad creatives, ad copy, and campaign targeting for maximum ROI.
Boost posts and manage promotions across Instagram and Facebook.
Handle full-funnel tracking and performance measurement.

Optional Skills (Preferred):

Experience with DV360 (Display & Video 360).
Ability to write and optimize ad copy.

Qualifications:

Proven experience in performance marketing across Google and Meta platforms.
Strong analytical skills and proficiency in ad reporting tools.
Familiarity with audience targeting, bidding strategies, and conversion tracking.

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