Social Media Optimization

Job Description

Job Summary: We are looking for a creative and detail-oriented SMO Executive to manage and grow our brand’s presence across various social media platforms through organic strategies . You will be responsible for planning, implementing, and monitoring content strategies to boost engagement, brand visibility, and audience growth—without paid ads. Key Responsibilities: Develop and implement organic social media strategies to increase brand awareness and engagement. Create, curate, and manage content (text, images, videos, and stories) tailored to each platform (Facebook, Instagram, Twitter/X, LinkedIn, etc.). Optimize social media profiles (bio, links, hashtags, etc.) for better reach and discoverability. Monitor, respond, and engage with users and communities in a timely and authentic manner. Track and analyze key metrics like reach, impressions, engagement, and follower growth. Research industry trends and competitor activities to stay current and innovative. Collaborate with the content, design, and SEO teams to align messaging and branding. Schedule posts using tools like Buffer, Hootsuite, or Meta Business Suite. Conduct hashtag research and implement best practices to improve visibility. Handle social media contests, polls, and campaigns to boost interaction organically. Requirements: Bachelor’s degree in Marketing, Communications, or a related field. 1–3 years of experience in social media optimization or digital marketing. Strong understanding of all major social media platforms and their algorithms. Excellent written and verbal communication skills. Creativity and the ability to generate engaging content ideas. Experience with social media tools like Canva, Hootsuite, Buffer, etc. Basic knowledge of SEO is a plus. Preferred Skills: Video editing or reel creation knowledge. Understanding of social media analytics (Meta Insights, Twitter Analytics, etc.). Ability to handle multiple projects and meet deadlines. Job Type: Full-time Pay: ₹20,000.00 - ₹25,000.00 per month Schedule: Day shift Work Location: In person