Social Media Marketing Specialist (Ahmedabad)

About the Company

We're looking for a data-savvy Social Media Marketer with 12 years of hands-on experience to plan campaigns, run Meta ads, and grow branded communities across Instagram, Facebook, LinkedIn, and YouTube. You'll own the content calendar, execute paid + organic strategies, and report clear results.

About the Role

A short paragraph summarizing the key role responsibilities.

Responsibilities

• Build and execute monthly SMM strategies aligned to business goals (awareness, leads, sales).
• Create and manage content calendars; brief designers/copywriters; publish posts & stories.
• Plan, launch, and optimize Meta Ads (campaign structure, audiences, budgets, A/B tests).
• Set up Meta Pixel/Conversions API, UTM tracking, and basic funnels for attribution.
• Daily community management: comments/DMs, social listening, and brand reputation.
• Run competitor & hashtag research; identify trends and collaborate on quick-turn creatives.
• Track and report weekly/monthly performance (reach, engagement, CTR, CPL, ROAS).
• Coordinate with Sales/SEO/Design to align campaigns and landing pages.
• Maintain a playbook of learnings, best practices, and growth experiments.

Qualifications

• English communication: strong written & verbal skills.
• Experience: 12 years in Social Media Marketing (agency or brand side).
• Certification/Achievement: at least one relevant certification (e.g., Meta Digital Marketing Associate/Media Buying) or a documented campaign success (growth/ROAS/case study).
• Hands-on with Meta Ads Manager (campaign setup, audiences, bidding, creatives, reporting).
• Proven ability to build SMM strategies and deliver on a content calendar.
• Working knowledge of analytics (Meta Insights, GA4 basics), UTM tagging, and A/B testing.
• Familiarity with tools like Canva, Buffer/Hootsuite/Later, and Google Sheets.

Required Skills

• Basic short-form video editing (Reels), Figma/Canva polish.
• Exposure to Shopify/WordPress landing pages and pixel events.
• LinkedIn Ads or Google Ads basics; influencer outreach experience.

Preferred Skills

• Audience growth rate & engagement rate.
• CTR/CPC/CPL for paid campaigns; ROAS where applicable.
• Lead volume/quality (for lead-gen), content cadence adherence.
• Response time to comments/DMs and brand sentiment trends.

Pay range and compensation package

Growth-focused environment, certification reimbursements & learning support. Collaborative team, clear goals, and portfolio-worthy campaigns.

Equal Opportunity Statement

We are committed to diversity and inclusivity.