Social Media Marketing (SMM) Executive

3 - 5 years

3 - 6 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

SMM Executive

Key Responsibilities

  • Plan, execute, and optimize

    Meta Ads, Google Ads, LinkedIn Ads, and WhatsApp Ads

    .
  • Manage lead generation, remarketing, audience segmentation, and budget optimization.
  • Communicate with clients, present reports, and handle queries professionally.
  • Use

    AI tools

    (ChatGPT, Canva AI, Jasper, etc.) for ad copy, creative support, automation, and performance improvements.
  • Analyse campaign data, prepare reports, and recommend actionable strategies.
  • Coordinate with the creative/content team for high-performing ad creatives.

Required Skills

  • Minimum

    3 years of experience

    in paid ads across Meta, Google, LinkedIn & WhatsApp.
  • Strong analytical skills and understanding of performance marketing metrics.
  • Excellent communication and client-handling ability.
  • Proficiency in AI-based tools for optimization and content enhancement.
  • Knowledge of Google Analytics, Tag Manager & CRM integrations.

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