Social Media Marketing (SMM) Executive

Job Summary:

We are looking for a creative and proactive Social Media Marketing Executive to manage and grow our brand’s social media presence. The ideal candidate will have hands-on experience in creating engaging content, managing campaigns, and driving community engagement to achieve business objectives.

Key Responsibilities:

• Develop, implement, and manage social media strategies across platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.).
• Create engaging and relevant content (text, images, videos, reels, stories) aligned with the brand’s voice and objectives in coordination with graphic designer.
• Manage and grow social media pages by increasing followers, engagement, and reach.
• Plan and execute paid social media campaigns to drive traffic, leads, and conversions.
• Monitor social media channels for trends, competitor activities, and user engagement.
• Respond to comments, messages, and inquiries promptly to build community relationships.
• Analyze social media performance metrics and prepare reports with insights and recommendations.
• Collaborate with graphic designers, content writers, and other team members for campaign execution.
• Stay updated with the latest social media trends, tools, algorithms, and best practices.

Requirements:

• 1-2 years of experience as a Social Media Executive, Social Media Coordinator, or similar role.
• Strong understanding of different social media platforms and their best practices.
• Excellent written and verbal communication skills.
• Creative thinking and attention to detail.
• Ability to multitask and manage time effectively to meet deadlines.

Preferred Skills:

• Knowledge of paid ads on Facebook, Instagram, LinkedIn, and other platforms.
• Understanding of social media analytics and reporting.

Location: Kolkata