Social Media Marketing Expert

SynapseIndia is a software development company with over 24 years of experience, featuring development offices in India and the USA. We serve clients worldwide, delivering innovative solutions tailored to their needs. Our Noida SEZ office is conveniently located just a 10-minute walk from the nearest metro station.

Why work with us?

• Partnerships with Industry Leaders: We are a Google and Microsoft partner, staffed by certified professionals.
• Global Presence: As a multinational corporation, we have clients and employees across the globe.
• Structured Environment: We follow CMMI Level-5 compliant processes to ensure quality and efficiency.
• Timely Salaries: We have consistently paid salaries on time since our inception.
• Job Stability: Despite market fluctuations, we have not had to lay off employees.
• Work-Life Balance: Enjoy weekends off on the 2nd and last Saturday of every month, with no night shifts.
• Our employees are 100% satisfied, thanks to a culture of trust and growth opportunities.
• Eco-Friendly Workplace: We promote health and well-being with special anti-radiation and energy removal features in our offices.
• We prioritize the job security of all our employees.
• We celebrate all festivals with enthusiasm and joy.
• Yearly Appraisals: Exceptional performers can receive over 100% increments during appraisals.
• We recognize and reward top performers on a monthly basis for their outstanding contributions.
• We provide Accidental and Medical Insurance to our employees.

Who are we looking for?

Designation : Social Media Marketing Expert
Experience Range : 3+ years

What is the work?

• Develop and execute social media strategies aligned with overall marketing objectives and identify target audiences, goals, and KPIs for measuring success.
• Create, curate, and manage all published content (images, video, and written).
• Optimize content with relevant keywords and hashtags for maximum reach.
• Effectively communicate the intended message to the design team.
• Handle all the social media accounts effectively and also handle personal LinkedIn accounts too as a social media account manager.
• Increase follower count and post reach through strategic posting and engagement.
• Ensure content and visuals reflect the brand ethos and marketing objectives.
• Stay updated on organizational updates and ensure content reflects relevant changes.
• Upload and schedule content according to a predetermined schedule.
• Manage news and information across social media platforms, including LinkedIn, X, Facebook, Instagram, and YouTube.
• Monitor key performance indicators (KPIs) to assess the effectiveness of digital marketing efforts.
• Provide regular reports and insights to key stakeholders, making data-driven recommendations for future strategies.
• Build and nurture a positive and engaged community of followers and customers.
• Respond to comments, messages, and inquiries promptly and professionally.
• Conduct research and competitive analysis to improve social media strategies and stay ahead of competitors.
• Strong SEO fundamentals are a big plus.
• Develop and implement off-page SEO/link building strategies to improve website visibility and organic search rankings.
• Collaborating closely with other teams to facilitate knowledge sharing and co-optimization efforts.

What skills and experience are we looking for?

• Minimum 3-4 years of SMO experience, preferably in the IT/Software Development Industry.
• Expertise in increasing the social media follower base primarily from international locations like USA, UK, Australia & Canada.
• Expertise in using major social media tools namely Sprout Social Buffer, Hootsuite, SEMrush, etc.
• Deep understanding of social media platforms, trends, and best practices.
• Basic design and video understanding to ensure creative output aligns with marketing strategy.
• Strong Expertise in using prominent AI Tools like for curating content, social media and SEO.
• Expertise in paid ads on major social media platforms is a big plus.
• Proficient in using SEO tools namely SEMrush, Ahrefs, Screaming Frog, Moz, etc. is a big plus.
• Ability to thrive in a fast-paced environment and manage multiple tasks simultaneously.
• Excellent communication skills and client management skills.
• Should have experience of working for Indian based IT/software development company and digitally market/rank it in USA.