Social Media Marketing Executive

We are looking for a creative and results-driven Social Media Marketing Executive with 1-2 years of experience to manage our company’s social media presence and online brand awareness. The ideal candidate will have experience in developing engaging content, managing social media campaigns, and analyzing performance metrics to drive business growth.

Key Responsibilities:

• Social Media Management:
• Develop, implement, and manage the company’s social media strategy across platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
• Create and curate engaging content (text, images, videos) that aligns with the company’s branding and objectives.
• Schedule and post content regularly, ensuring consistency in messaging and tone of voice.
• Campaign Management:
• Plan and execute paid social media campaigns to drive traffic, engagement, and conversions.
• Monitor and optimize the performance of social media campaigns, ensuring a strong return on investment (ROI).
• Collaborate with the marketing team to ensure that campaigns align with overall marketing goals.
• Audience Engagement:
• Respond to comments, messages, and inquiries across social media platforms in a timely and professional manner.
• Foster community engagement by encouraging user-generated content, discussions, and interactions.
• Monitor social media trends and competitor activities to stay updated on industry best practices.
• Analytics and Reporting:
• Track and analyze the performance of social media campaigns using tools such as Google Analytics, Facebook Insights, and other analytics platforms.
• Generate regular reports detailing key performance metrics, audience insights, and recommendations for improvement.
• Adjust social media strategies based on data-driven insights to improve campaign effectiveness.
• Collaboration:
• Work closely with content creators, designers, and the marketing team to ensure cohesive messaging across all channels.
• Collaborate on content development, brainstorming ideas for social media posts, promotions, and campaigns.
• Assist in planning and executing marketing initiatives such as contests, giveaways, and influencer partnerships.

Skills and Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 1-2 years of experience in social media marketing or digital marketing.
• Proficiency in social media management tools (Hootsuite, Buffer, etc.) and analytics tools (Google Analytics, Facebook Insights, etc.).
• Strong understanding of social media trends, algorithms, and best practices.
• Excellent written and verbal communication skills.
• Creative mindset with an eye for design and attention to detail.
• Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
• Basic knowledge of SEO and paid social media advertising is a plus.

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• Social media marketing: 1 year (Required)
• total work: 2 years (Required)

Work Location: In person