Social Media Marketing

Job Description

Company Overview: ABC Technology Training and Upskilling, powered by Agastya Ed Tech Pvt. Ltd., is an ISO-certified organization and a proud member of NASSCOM. Established in 2013, we are a National Skill Development Corporation (NSDC) Training Partner, committed to empowering engineering graduates and IT job aspirants through innovative technology skilling and upskilling initiatives. Our mission aligns with the Skill India and Digital India programs, aiming to prepare youth for Industry 4.0 roles. With a vision to democratize tech skilling and employment opportunities, we strive to be a leader in the tech education sector. Position: Social Media Marketing Associate/Specialist Location: Bangalore Employment Type: Full-Time Roles and Responsibilities: 1.Website & SEO Management -Develop and execute website strategy to improve user experience and conversions. -Optimize website structure and content for SEO best practices. -Monitor and analyze website performance using Google Analytics and SEO tools. 2.Content Creation & Marketing -Create engaging and SEO-friendly content for the website, including blogs, landing pages, and product descriptions. -Develop and execute content strategies for email marketing campaigns. -Collaborate with designers content writers and developers to ensure brand consistency. 3.Email Marketing & Lead Nurturing -Plan, create, and execute email marketing campaigns to drive engagement and conversions. -Develop compelling email content and subject lines to enhance open and click-through rates. -Analyze campaign performance and optimize for better results. 4.Pre & Post Event Marketing -Plan and execute digital marketing campaigns for upcoming events. -Manage promotional activities across social media, email, and paid channels. -Develop post-event marketing strategies, including follow-up emails and content repurposing. Qualifications & Skills: -2 to 4 years of experience in digital marketing or a related field. -Strong knowledge of website management, SEO, and content marketing. -Experience with email marketing tools (Mailchimp, HubSpot, etc.). -Proficiency in Google Analytics, Google Search Console, and SEO tools (Ahrefs, SEMrush). -Experience in event marketing and promotional strategies. -Excellent communication and analytical skills. Why Join Us -Be part of a mission-driven organization dedicated to transforming the future of technology education. -Collaborate with a talented team and work on cutting-edge projects. -Enjoy opportunities for professional growth and development. Application Process: To apply, please send your updated resume and a cover letter detailing your expertise and achievements to [HIDDEN TEXT]s . For more information, visit our website at abc.courses ABC Technology Training and Upskilling: Empowering Future Tech Leaders Website: abc.courses | Email: [HIDDEN TEXT]s | Phone: +91 9606996333