Social Media Manager

Location: Noida Experience: 35 years in social media management Industry: Travel or Staffing We are seeking a creative and data-driven Social Media Manager to enhance our online presence and engage with our audience across various platforms, with a primary focus on LinkedIn & Meta Ads. Key Responsibilities Strategy Development: Develop and implement comprehensive social media strategies, focusing on LinkedIn, to align with business objectives and enhance brand visibility. Content Creation & Curation: Craft and manage engaging content (text, images, videos) tailored for LinkedIn and other platforms, ensuring consistency with the brand's voice. Paid Media Campaigns: Plan, execute, and optimize paid advertising campaigns on LinkedIn and other platforms to achieve the highest possible ROI. Organic & Inorganic Growth: Utilize both organic and inorganic strategies to grow the brand's presence and engagement across social media channels. Community Engagement: Monitor, respond to, and engage with followers to foster a vibrant online community. Analytics & Reporting: Track performance metrics, analyze data, and adjust strategies to optimize engagement and ROI. Collaboration: Work closely with marketing, sales, and customer service teams to ensure brand consistency and effective campaigns. Trend Monitoring: Stay updated on social media trends, tools, and best practices to keep the brand's presence innovative and relevant. Required Skills & Qualifications Experience: 3-5 years in social media management, with a strong focus on LinkedIn and both paid and organic strategies. Technical Skills: Proficiency with social media management tools (e.g., Hootsuite, Buffer), analytics platforms (e.g., Google Analytics), and content creation tools (e.g., Canva, Adobe Suite). Content Expertise: Strong copywriting and visual content creation skills. Analytical Mindset: Ability to interpret data and make informed decisions to enhance performance. Communication: Excellent written and verbal communication skills. Education: Bachelors degree in Marketing, Communications, or a related field. Preferred Qualifications Experience in the travel or staffing industry. Familiarity with SEO and SEM principles. Knowledge of paid advertising strategies on social platforms.