Social Media Manager

Role & responsibilities

Business & Strategy Planning:

• Develop and implement social media strategies aligned with the company's annual plan & budget.

• Study consumer behaviour and undertake market research to refine target audience for the group

/ domain of the program.

• Set social media KPIs (Key Performance Indicators) and track their progress

• Plan calendar and execute social media campaigns.

Content Creation and Management:

• Create engaging and high-quality content (text, images, videos) for various social media

platforms.

• Plan, deliver and optimize content across different platforms.

Social Media Performance and Analytics:

• Engage and build subscriber base for YouTube, LinkedIn, Instagram, Facebook, Twitter and other

social media channels.

• Track and analyze social media performance metrics (engagement, reach, conversions).
• Keep all the tools contemporary and keep pace with best industry practices

Online reputation management (ORM)

• Develop and implement strategies for managing online reviews on platforms

• Build framework and communication strategies for managing ORM utilizing tools and platforms.

Key points:

• Will be responsible for building robust social media calendar while closely working with the agency.
• Track and monitor the performance of campaigns on all social media platforms, mainly YT, Insta, FB, Linkedin.
• Must have hands on experience in dealing and working with external Agency.
• Should have strong exp in Content Creation too, though will be driving it through agency but he/she should have knowledge.
• Exp in Reddit & Hubspot tools will be an added advantage.
• Should avoid candidates coming from large cos., they might not fit well as they wont be having end to end knowledge in Social Media.
• To see how much engagement they are able to drive