Social Media Manager

Job Title: Social Media Manager

Company:

• Develop and implement a social media strategy aligned with business goals
• Create and manage content calendars for platforms like LinkedIn, Facebook, Instagram, Twitter/X
• Design and execute Meta ad campaigns (Facebook & Instagram) to increase reach, traffic, and conversions
• Optimize ad budgets and monitor campaign performance using Meta Ads Manager
• Conduct A/B testing on ad creatives and audience targeting
• Analyze performance data and prepare regular reports with insights and recommendations
• Engage with followers, respond to messages/comments, and build online communities
• Monitor social media trends, competitors, and audience behavior
• Collaborate with marketing, recruitment, and design teams on brand messaging and campaigns

Required Qualifications:

• Bachelors degree in Marketing, Digital Media, Communications, or related field
• 2+ years of proven experience managing social media accounts and ad campaigns
• In-depth knowledge of Meta Ads Manager, including campaign creation, targeting, budgeting, and reporting
• Strong understanding of organic and paid social strategies
• Proficiency in content creation tools (Canva, Adobe Spark, etc.)
• Excellent communication and copywriting skills
• Ability to work independently and manage multiple priorities

Preferred Skills:

• Experience in recruitment, HR, or B2B marketing is a plus
• Familiarity with SEO basics and Google Analytics
• Understanding of lead generation funnels and retargeting strategies

Benefits:

• Competitive salary (based on experience and performance)
• Flexible and collaborative work environment
• Opportunities for professional growth in digital marketing