Social Media Manager

Job Overview:

Social Media Manager

The ideal candidate thrives in a fast-paced environment, understands modern consumer behavior, and can translate insights into effective campaigns that strengthen our brand positioning.

Key Responsibilities:

1. Social Media Marketing

- Manage and grow engagement across all major platforms (Instagram, Facebook, X/Twitter, Pinterest, LinkedIn, YouTube, TikTok).

- Create platform-specific content calendars with a mix of posts, stories, reels, and interactive formats.

- Monitor analytics and audience insights to refine strategies and improve reach, impressions, CTR, and conversions.

- Launch and optimize paid social campaigns to support growth objectives.

- Respond to community comments and messages promptly, maintaining a consistent brand voice.

2. Content & Multimedia Marketing

- Plan, script, and produce engaging podcasts that highlight industry trends, customer stories, and brand thought leadership.

- Collaborate with influencers and micro-influencers to co-create authentic, user-generated content campaigns.

- Repurpose long-form content (blogs, podcasts, newsletters) into shorter assets for wider distribution.

- Work with the design team to develop visually appealing creatives, infographics, and animations.

3. Press & Media Outreach

- Draft and distribute professional press releases for product launches, partnerships, and milestones.

- Build and maintain relationships with journalists, bloggers, and media outlets to secure consistent coverage.

- Track earned media performance and compile media clippings/reports for management review.

- Manage press kits and ensure brand consistency across all external communications.

4. Influencer & Partnership Marketing

- Identify, vet, and onboard influencers who align with brand values and target audience demographics.

- Negotiate contracts, track deliverables, and measure ROI of influencer collaborations.

- Build long-term partnerships with affiliate marketers, bloggers, and brand ambassadors.

5. Internal Cross-Marketing & Branding

- Conceptualize and design in-house promotional banners, landing page creatives, and email templates.

- Support internal campaigns to drive traffic from existing user base (newsletter promos, loyalty campaigns, seasonal engagement).

- Partner with cross-functional teams (Product, Sales, Customer Success) to amplify marketing initiatives.

6. Analytics & Reporting

- Track and analyze campaign performance using tools like Google Analytics, Meta Business Suite, Hootsuite, or Sprout Social.

- Prepare monthly performance dashboards with actionable insights and recommendations.

- Stay updated with industry benchmarks, emerging platforms, and new consumer behavior trends.

Requirements:

- Bachelors degree in Marketing, Communications, Digital Media, or related field.

- 24 years of hands-on experience in digital and social media marketing, preferably in a B2C environment.

- Strong writing and storytelling skills with the ability to adapt tone for different platforms.

- Proficiency in design tools such as Canva, Adobe Photoshop, Illustrator, or Figma for banner and creative design.

- Understanding of press release structure, distribution platforms, and media relations best practices.

- Experience in podcast production (planning, recording, editing, publishing).

- Proven success in influencer marketing from sourcing and outreach to ROI measurement.

- Familiarity with SEO principles, email marketing tools (Mailchimp, HubSpot, KumoMTA), and CMS platforms (WordPress, Drupal).

- Data-driven mindset with knowledge of analytics tools (Google Analytics 4, SEMrush, Ahrefs, social media dashboards).

- Excellent organizational skills and ability to manage multiple projects simultaneously.

- Creative, proactive, and collaborative personality with a passion for storytelling and digital engagement.