Social Media Manager

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Social Media Manager

• Manage all client social media accounts.
• Develop engaging, creative, and innovative content for regularly scheduled posts that enlighten audiences and promote brand-focused messages.
• Coordinate social media messaging with SEM team, graphic designers, video editors, servicing team, etc., to ensure client and company's digital presence.
• Audit and analyze social media presences, including digital advertising costs and returns.
• Analyze social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for improvement.
• Create and maintain social media reports on a daily, weekly, and monthly basis.
• Work with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages.
• Monitor and generate reports on competitor activity within social media spaces.
• Suggest creative strategies based on current marketing trends and competitive analysis.
• Ensure no mistakes are made on clients accounts and no posts are missed.
• Cover live events (even on holidays) if requested by clients.
• Stay proactive about new trends daily and align content accordingly.
• Handle influencer marketing for assigned brands.
• Create and maintain content banks.
• Prepare research documents and social media strategy documents and share them with clients monthly.

• Proven work experience as a Social Media Manager with 23 years of experience.
• Hands-on experience in content management, community engagement, and social media analytics.
• Excellent writing, editing, and communication skills.
• Strong understanding of social media platforms and their respective audiences.
• Ability to multitask and work under pressure, managing multiple social media accounts simultaneously.
• Creative thinker with a passion for digital marketing and social media trends.
• Knowledge of SEO, keyword research, and Google Analytics is a plus.
• Bachelor's degree in marketing, communications, or a related field.

resume and cover letter