Social Media Manager based at Bangalore for a leading space industry

KEY RESPONSIBILITIES
1. Social Media Strategy & Execution

Develop and maintain platform-specific content calendars (LinkedIn, Instagram, X, YouTube, Threads, etc.)

Create and publish multimedia content (posts, reels, videos, carousels) aligned with brand tone, milestones, and campaigns

Monitor engagement metrics, audience insights, and platform trends to optimize performance

Collaborate with design, engineering, and leadership teams to translate technical achievements into engaging digital narratives

Manage community interactions, respond to comments, and escalate queries as needed
2. Employer Branding & Talent Marketing

Design and execute employer branding campaigns for recruitment, onboarding, and internal culture

Create visual and written assets for careers pages, job descriptions, recruitment posts, and onboarding kits

Spotlight employee stories, achievements, and milestones through digital storytelling

Benchmark employer branding practices across aerospace, tech, and startup ecosystems

Partner with HR to align messaging across candidate communications, interview experiences, and internal events
3. Cross-Functional Collaboration

Work closely with HR, Talent Acquisition, Admin, and Leadership to align messaging and rollout timelines

Support internal communications including policy rollouts, compliance alerts, and culture-building initiatives

Ensure brand consistency across all employee and candidate touchpoints (Slack, email, posters, office murals, etc.)
4. Analytics & Reporting

Maintain dashboards for campaign performance, engagement metrics, and talent attraction KPIs

Generate monthly reports with actionable insights for HR and Marketing leadership

Track ROI on employer branding initiatives and social media campaigns 

DESIRED SKILLS AND QUALIFICATIONS
3+ years of experience in social media management, employer branding, or digital communications Exceptional storytelling ability crafts narratives that resonate across platforms and audiences Strong communication skills clear, engaging, and audience-tailored across written, visual, and verbal formats Proficiency in Canva, Adobe Suite, Figma, or equivalent design tools Familiarity with analytics platforms (Meta Business Suite, LinkedIn Insights, Google Analytics) Experience in fast-paced, high-growth environments (startups preferred) Ability to translate technical and policy language into engaging, plain-English content PREFERRED SKILLS:

Prior experience in aerospace, deep tech, or mission-driven sectors Video editing or motion graphics capabilities Employer branding certifications or workshops Exposure to internal communications, compliance messaging, or policy rollouts