Social Media Manager

Job Summary:

Key Responsibilities:

Strategy & Planning

• Develop and implement comprehensive social media and influencer marketing strategies aligned with brand objectives.

• Plan and manage content calendars, campaigns, and budgets.

Social Media Management

• Oversee daily management of all social media channels (Instagram, LinkedIn, YouTube, Facebook, Twitter, etc.).
• Create, curate, and schedule engaging content.
• Monitor trends, audience insights, and competitor activities to inform strategies.

Influencer Marketing

• Identify, negotiate, and manage relationships with influencers and brand ambassadors.
• Coordinate campaigns from briefing to execution and reporting.
• Track influencer performance and ROI.

Content & Campaigns

• Collaborate with creative, product, and marketing teams to develop impactful campaigns.
• Ensure brand consistency across channels.

Analytics & Reporting

• Monitor KPIs and performance metrics.
• Generate regular reports on campaign effectiveness and audience engagement.
• Use insights to optimize future campaigns.
  

Requirements:

• 2 to 5 years of experience in social media and influencer marketing.
• Strong knowledge of social platforms, content trends, and digital best practices.
• Proven track record managing influencer partnerships and growing online communities.
• Excellent written and verbal communication skills.
• Proficiency with social media management and analytics tools (e.g., Sprout, Hootsuite, Later).
• Ability to manage multiple projects and deadlines in a fast-paced environment.
  

Preferred Skills:

• Experience in social media marketing / meme marketing.
• Familiarity with affiliate and ambassador programs.
• Creative mindset with attention to detail.