Social Media Lead / Consultant / Digital Marketing Strategy Lead

5 - 8 years

8 - 12 Lacs

Posted:6 days ago| Platform: Naukri logo

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Work Mode

Hybrid

Job Type

Full Time

Job Description

The ideal candidate bring

Stay updated with social media trends, formats, algorithm changes, and emerging tools including AI-based content tools

Key Responsibilities

Social Media Strategy & Execution

  • Develop, implement, and manage social media strategies across platforms including

    LinkedIn, Facebook, Instagram, and X (Twitter) and other media channels

  • Plan, maintain, and execute

    monthly social media calendars

    , ensuring timely and consistent posting.
  • Create engaging

    posts, captions, reels, stories, and short-form content

    aligned with brand guidelines.

Plan and execute paid ad campaigns (Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads)

  • Set up conversion tracking, A/B testing, and audience segmentation
  • Optimize campaigns for ROI, CTR, CPC, and lead generation
  • Manage monthly ad budgets effectively

Content Creation & Brand Management

  • Collaborate with marketing, design, and business teams to produce high-quality creative assets.
  • Ensure brand voice, tone, and visual consistency across all social media channels.
  • Adapt messaging to resonate with different audience segments.

Analytics & Performance Tracking

  • Track, analyze, and report on social media performance using platform insights and analytics tools.
  • Monitor key metrics such as reach, engagement, growth, and conversions.
  • Use data-driven insights to continuously optimize content and campaign performance.

Market Awareness & Optimization

  • Monitor social media trends, hashtags, competitor activity, and platform updates.
  • Stay current with industry best practices, tools, and emerging formats to enhance social media effectiveness.

Execution & Communication

  • Manage multiple priorities efficiently while meeting deadlines.
  • Communicate clearly with stakeholders to align content with campaign goals and timelines.

Qualifications

  • 58 years of professional experience

    managing social media for brands or organizations.
  • Bachelor’s degree or equivalent professional experience in Software companies , Staffing Companies, 

    Marketing, Communications, Media, or a related field

    .
  • You Should act as a lead and need to hire 6 Social media interns and train them for upcoming projects 

Title: Social Media Associate

No. of Positions: 1

Employment Type : Full-Time

Work Location: Hyderabad 

Work Timings: 8.30 am to 5 pm (Monday to Friday) 

Pay : As per industry

Reports to : Director

Job Start Date: ASAP 
Pls share your resume to krishna@achyutas.com

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Information Technology

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