Social Media & Influencer Marketing Executive (Home Decor)

Key Responsibilities:

? Plan, curate, and manage daily social media content across Instagram, YouTube, LinkedIn and emerging platforms.

? Develop monthly content calendars aligned with brand objectives, campaigns, and product launches.

? Coordinate with design and content teams to create high-quality visuals and videos.

? Track platform analytics to measure performance, identify trends, and optimize content strategy.

? Engage with the communityrespond to comments, DMs, and user interactions.

? Identify, evaluate, and onboard relevant influencers (macro, micro, nano) aligned with brand aesthetic.

? Negotiate deliverables, timelines, and budgets.

? Create briefs, campaign directions, and creative guidelines for influencer content.

? Track influencer performance (reach, engagement, conversions) and maintain detailed reporting.

? Build long-term relationships with creators and agencies.

? Brainstorm and propose social-first campaign ideas.

? Ensure consistent brand tone, storytelling style, and aesthetics across all touchpoints.

? Explore new formats like Reels, trends, UGC, and collaborations to enhance engagement.

? Support product launch campaigns with social media creatives, influencer plans, and promotional content.

? Collaborate closely with marketing, e-commerce, and performance teams.

? Ensure timely execution of all social and influencer deliverables.

Good to have:

? 23 years of hands-on experience in social media and influencer marketing (preferably in lifestyle, home decor, fashion, or D2C brands).

? Strong understanding of Instagram Reels, short-form storytelling, and current trends.

? Experience in influencer scouting, negotiation, and campaign management.

? Basic knowledge of analytics tools (Meta Insights, Google Analytics, Creator tools, etc.).

? Excellent communication skills and creative thinking.

? Ability to multitask and work in a fast-paced environment.

? Aesthetic sense and familiarity with premium/modern brand tonality.