Social media executive - Tardeo

Job is at Tardeo, looking for new by area candidates or who can travel daily to Tardeo Mumbai centralSocial Media Executive with 3 to 4 yrs experience on Social media

Key Responsibilities

• Develop, implement and maintain the clubs social media strategy across platforms (Instagram, Facebook, LinkedIn, X/Twitter, YouTube / reels) to build brand awareness, engage existing members & attract prospective members
• Create compelling content (visuals + copy) that aligns with the clubs identityheritage architecture, sports facilities (golf course, tennis/badminton/squash courts, swimming pool), events, dining, wellness, member stories
• Manage content calendar: schedule posts, coordinate with internal teams (sports, events, F&B, membership) for upcoming tournaments, social events, member features, coaching clinics
• Monitor and respond to comments, messages, member / prospect enquiries via social channels; nurture community and maintain brand voice / tone
• Analyse social media metrics (engagement, reach, follower growth, conversions) and report monthly; use insights to optimise content and campaigns
• Collaborate with photographer / videographer (in-house or outsourced) to capture high-quality visuals/short videos of club life, events, facilities
• Work on special campaigns: new offerings (gym, spa, game events, guest-events), membership drives (if any), tie-ups, referral programmes
• Stay up-to-date with social media trends (platform features, formats, influencer/UGC opportunities) especially relevant to luxury clubs, lifestyle & sports
• Ensure brand consistency: adhere to club guidelines for messaging, imagery, tone; maintain content archive and asset library
• Occasionally support other marketing deliverables: email newsletters, website updates, offline promotional materials
• Any other responsibilities assign by the CEO & Secretary

Qualifications & Skills

• Bachelors degree in Marketing, Communications, Mass-Media or equivalent
• 1-3 years of proven experience managing social media (ideally for lifestyle / hospitality / sports brand / premium club)
• Strong written & verbal communication skills in English (preferably also Marathi/Hindi)
• Good creative sense for visuals, photography, short-form video (Reels, Shorts) and copywriting
• Proficiency in social media tools: scheduling platforms (Hootsuite, Buffer, etc), analytics dashboards, basic image/video editing (Canva, Premiere Rush, etc)
• Strong organisational skills: managing calendar, coordinating across departments, meeting deadlines
• Analytical mindset: ability to interpret metrics and translate into actionable improvements
• Good interpersonal skills: comfortable liaising with internal stakeholders (sports coaches, F&B, membership, events) and possibly external agencies
• Passion for sports, lifestyle, and the club culture is a plus

Desirable / Nice-to-have

• Experience with paid social campaigns (Facebook Ads Manager, Instagram promotions)
• Photography / videography skills (shooting & editing short content)
• Understanding of luxury/premium branding and member-based club environment
• Knowledge of analytics and setting KPIs for social (eg , Birthday Celebration, enquiry conversion, platform growth)
• KPIs (Key Performance Indicator) / Success Metrics Increase in follower base on key platforms (e g , +X% per quarter)
• Event Celebration rate improvement (likes/comments/shares per post)
• Growth in enquiries via social channels (membership, event bookings) attributed to social content
• Content calendar adherence: % of posts published vs planned
• Member sentiment / feedback: positive mentions, UGC (user-generated content) by members
• ROI (Return on Investment) on campaigns: cost-per-enquiry or cost-per-conversion for promotional posts