Social Media Executive

Hira Group is a pioneer and a leader, that caters to industrial segments across MENA such as HVAC, MEP, Civil Construction, Infrastructure, Aluminum, Glass, Marine, Commercial, Residential and Industrial projects. In the past 4 decades, Hira Group has successfully emerged and expanded its activities in trading and customer base in GCC, India, Southeast Asia, Americas, Australia, New Zealand and Africa. We provide our customers with the most innovative and flexible solutions for their needs in the building and construction industry. We have invested in some of the best technologies in production for our HVAC, Rubber, Adhesive Tapes and Insulation business to provide our customers with the highest quality products in our industry. For more information please go through – www.rhira.com

Job Title: Social Media Executive

Location – Pune (Baner) Work From Office

JOB DESCRIPTION –

We are seeking a strategic, creative, and execution-focused Social Media Executive with a strong command of LinkedIn and YouTube in particular, including both organic and paid campaigns. This role is ideal for someone with experience in B2B marketing, particularly in MEP, HVAC, or construction, who can independently manage content calendars, coordinate across departments, and contribute to high-quality thought leadership content.

Key Responsibilities:

Platform Strategy & Campaign Management

• Own and grow our presence on LinkedIn and YouTube, while also managing Facebook and Instagram
• Plan, execute, and optimize paid campaigns for lead generation and brand awareness
• Monitor and manage ad performance using LinkedIn Campaign Manager, YouTube Studio, and Meta Ads Manager

Content Calendar Planning & Coordination

• Develop and manage a monthly social media content calendar
• Liaise with internal teams (Sales, Product Managers, Engineers, etc.) to collect relevant product and technical insights
• Ensure all content aligns with brand tone, business priorities, and industry relevance

Content & Visual Creation

• Use Canva (or similar tools) to design visually engaging static posts, infographics, and basic video snippets
• Support the visual consistency and design quality across all platforms
• Coordinate with external designers/agencies when needed for larger campaigns

Ideation & Thought Leadership

• Conceptualize and pitch ideas for:
• Product explainer videos
• White papers and technical editorials
• LinkedIn articles and newsletters
• Podcasts or interview-based content with internal experts
• Work closely with content writers or technical teams to bring these ideas to life

Analytics & Optimization

• Track performance metrics (engagement, reach, CTR, leads) and prepare monthly performance reports.
• Continuously optimize campaigns and content based on performance data.

Qualifications:

• 3–5 years of experience in social media marketing, especially in LinkedIn and YouTube.
• Proven experience running paid ad campaigns on LinkedIn and YouTube; Meta Ads experience is also valuable.
• Prior experience in B2B marketing, ideally within MEP, HVAC, or construction sectors.
• Strong organizational skills to manage calendars and coordinate across departments.

Job Type: Full-time

Pay: ₹400,000.00 - ₹800,000.00 per year

Benefits:

• Health insurance
• Provident Fund

Schedule:

• Day shift
• Monday to Friday

Application Question(s):

• Experience working on LinkedIn as social media executive?

Language:

• English (Preferred)

Work Location: In person

Expected Start Date: 01/08/2025