Social Media Executive

Company Overview:

Crown Vet is a leading veterinary care provider in India, with state-of-the-art facilities and passionate animal-loving professionals dedicated to providing the best possible care for pets. Our clinics are located in Mumbai, Pune, Hyderabad, Delhi, and Bengaluru, with 24/7 services at several locations.

Position: Marketing/Social Media Executive

Key Responsibilities:

Marketing Strategy:

• Assist in the development and implementation of marketing strategies and campaigns to drive brand awareness, customer acquisition, and retention.
• Collaborate with the agency to create and manage online and offline marketing materials.

Content Creation:

• Develop engaging content for social media, websites, newsletters, and other digital platforms.
• Coordinate with the agency to ensure consistent and high-quality content.

Social Media Management:

• Manage and grow Crown Vet's social media presence across various platforms.
• Plan and execute social media campaigns to engage the audience and promote services.
• Coordinate with the agency for content calendars and social media strategy.

Customer Engagement:

• Monitor and respond to customer inquiries and feedback on social media and other digital channels.
• Implement customer retention strategies, including referral programs and loyalty initiatives.

Event Coordination:

• Assist in organizing and promoting events related to pet care and veterinary services.
• Coordinate with event partners, sponsors, and vendors to ensure successful execution.

Market Research:

• Conduct market research to identify trends, competitor activities, and customer preferences.
• Analyze data to measure the effectiveness of marketing campaigns and suggest improvements.

Reporting and Analysis:

• Prepare regular reports on marketing activities, performance metrics, and ROI.
• Provide insights and recommendations based on data analysis to optimize marketing efforts.
• Review the performance at the end of the month with monthly reports, collaborating with the marketing agency.

Qualifications:

• Bachelor's degree in Marketing.
• 2-3 years of experience in Marketing.
• Strong understanding of digital marketing, social media platforms, and content creation.
• Excellent communication skills.
• Ability to work independently and as part of a team.
• Use and well versed in Social Media platforms and usage.
• Passion for pets and commitment to Crown Vet's mission and values.