Social Media Executive / Content Creator

We are looking for a creative Social Media Executive who understands brand storytelling, performance marketing, and e-commerce ecosystem. The candidate must be able to create engaging content along with managing paid campaigns and catalogue ads for e-commerce brands. Experience in coordinating with designers/video editors is essential.

Roles & Responsibilities

• Perform

  competitor research

  and define a strong content strategy.
• Plan and create

  reels, short-form content & carousels

  aligned with platform trends.
• Stay up to date with

  Meta platform trends, hooks, and audience psychology

  .
• Set up & manage

  Meta Pixel, Events, Conversions & Catalogue Integration

  with websites.
• Run

  Meta paid ads

  including catalogue sales, traffic, awareness & lead generation campaigns.
• Manage

  performance marketing for e-commerce brands

  including retargeting & funnel strategy.
• Lead and coordinate with

  designers and video editors

  to ensure brand-driven visuals.
• Grow

  organic community & followers

  via content consistency and value-based positioning.
• Work on influencer outreach when required.

Desired Candidate Profile

• Min of 3-4 years of experience in managing social media for brands / agencies.
• Experience with

  catalogue ads, ads manager, pixels & conversion tracking

  (mandatory).
• Ability to ideate + execute content formats that drive engagement & conversions.
• Strong understanding of e-commerce workflows & buyer journey.
• Good communication skills and team coordination ability.