Social Media Engagement & Analytics

Join our team as a Social Media Engagement & Analytics Specialist in Panjim, Goa. This full-time, in-office role is ideal for early-career professionals who are passionate about digital engagement and eager to grow their skills. You will focus on boosting interaction and engagement with our followers across LinkedIn, Facebook, Instagram, and YouTube, specifically targeting individuals interested in acquiring their Portuguese nationality. If you love connecting with people online and digging into analytics to find what works, this role offers hands-on experience and growth opportunities in the exciting world of social media analytics.

In this role, you are the online community champion for our Portuguese Nationality services. Your mission is to engage our audience and turn data into actionable insights. does not involve creating posts – instead, you will concentrate on community engagement, responding to our followers, and analyzing performance data to inform strategy. You’ll be the digital voice of our brand, fostering a positive community and ensuring our social media efforts are effective and data-driven.

Key Responsibilities

• Community Engagement: Build and maintain a positive online community to foster loyalty and trust
• Analytics & Performance Tracking: Track campaign performance and analyze data to understand what works and what doesn’t, adjusting strategies to improve engagement
• Optimisation & Insights: Use data insights to recommend improvements – e.g. suggest best times to post, identify most engaging content types, and highlight audience preferences.
• Audience Interaction & Support: Act as a friendly point of contact for our online audience, addressing inquiries related to Portuguese nationality promptly
• Trend Monitoring: Stay up-to-date with social media trends, algorithm changes, and features (e.g. new Instagram or Facebook tools).
• Cross-Functional Collaboration: Work closely with our marketing and operations teams.

Platform-Specific Engagement & Analytics Tasks

• LinkedIn: Manage our LinkedIn page community – respond to post comments and private messages professionally, engage with relevant LinkedIn groups or discussions, and track post performance (views, reactions, comments, shares) among our professional audience.
• Facebook: Oversee engagement on our Facebook page (and group, if applicable) by replying to comments on posts and answering Messenger inquiries.
• Instagram: Interact with followers on Instagram – reply to comments on our posts, respond to direct messages, and use interactive features like Stories (polls, quizzes, Q&A) to encourage follower participation.
• YouTube: Manage engagement on our YouTube channel by responding to comments on our videos and addressing viewer questions about Portuguese nationality processes.

Qualification & Experience

• A Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred but not mandatory
• 0–2 years of experience in social media management, community engagement, or digital marketing
• Excellent written English communication skills are required – you must be able to engage online audiences professionally, friendly. Being able to read/understand Konkani or Hindi is a bonus (since many of our local audience speak these), and Portuguese language skills are a nice-to-have (not required).
• Demonstrated ability to be patient, helpful, and responsive in a customer service or community management context. We value a helpful and client-focused approach to engagement.

Technical Skills & Language Requirements

• Social Media Savvy: Proficiency in using LinkedIn, Facebook, Instagram, and YouTube – you should be familiar with their core features and culture. Hands-on experience with these platforms’ analytics dashboards (e.g. Facebook Insights, Instagram Insights, LinkedIn Analytics, YouTube Studio) is highly desirable for monitoring performance.
• Analytics & Tools: Comfortable working with numbers and data. Ability to use tools like Excel or Google Sheets to organize data and calculate basic metrics
• Research & Reporting: Capable of conducting basic online research (to find trending topics or common audience questions) and summarising findings
• Language: Fluency in English is mandatory

Why Join TIC Global?

✅ Competitive salary + performance-based incentives

✅ Opportunity to work with top UK universities and high-caliber students

✅ Career growth in an expanding global education sector

✅ Hands-on training in UK admissions, visa processing, and digital CRM management

Job Types: Full-time, Permanent, Fresher

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

• Cell phone reimbursement
• Paid sick time
• Paid time off
• Work from home

Schedule:

• Day shift
• Fixed shift
• Morning shift

Supplemental Pay:

• Performance bonus
• Quarterly bonus

Work Location: In person