Social Media Content Strategist/Manager

You will be responsible for developing the company's overarching social content strategy while also managing the day-to-day execution, content creation, community engagement, and performance analysis.

I. Social Media Content Strategy & Planning

• Design and implement a cohesive, data-driven social media content strategy
• Define the core content pillars, messaging guidelines, and formats for various platforms
• Define key performance indicators (KPIs) like engagement rate, follower growth

II. Content Creation & Curation

• Editorial Calendar Management:

  Plan, schedule, and manage the end-to-end content calendar across various platforms using scheduling tools

• Content Creation:

  Write compelling, on-brand copy, captions, and scripts, and actively create or manage the creation of multimedia content (images, graphics, short-form video, carousels). Utilise AI tools to identify trends, optimize content, and maximize reach.

• Brand Voice Consistency:

  Ensure all social media content adheres to brand guidelines, maintaining a consistent tone, style, and visual identity across all platforms.

• Content Optimization:

  Apply SEO best practices to social content (e.g., keywords in captions, optimized profile descriptions) to maximize organic reach and discoverability.
• Obtain case studies / video testimonials / and reviews

III. Platform Management & Community

• Daily Platform Oversight:

  Monitor all social channels daily, ensuring posts are delivered on time, links are functional, and the overall social presence is healthy.

• Community Engagement:

  Actively engage with the online community, responding to comments, messages, and mentions promptly and professionally in the brand voice to foster dialogue and loyalty.

• Social Listening:

  Monitor social conversation and sentiments to address issues, flag opportunities, and inform content adjustments in real-time.
• Create useful content to engage and get the community/groups going eg. draft and coordinate surveys, then analyse and present survey results; or produce useful guides
• Obtain case studies / video testimonials / and reviews

IV. Reporting & Optimization

• Performance Reporting:

  Generate and present weekly reports on social media performance, highlighting successes, failures, and data-driven recommendations for optimization.

• A/B Testing:

  Design and execute A/B tests on content formats, posting times, and copy to continually iterate and improve content efficacy.

Required Skills & Qualifications

• At least 2 years of proven experience in a similar role
• Bachelor's degree in Marketing, Communications, Journalism, or a related field, requiring a strong command of the English language
• Exceptional writing, editing, and storytelling skills, with the ability to adapt tone and style for different social platforms.
• Proficiency in social media management and analytics tools
• Intermediate skills in graphic design, video editing, use of AI tools for rapid content development and optimisation.
• Strong organizational skills and ability to work independently to manage multiple projects under tight deadlines.