Social Media & Content Marketing Manager

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About the Role

Social Media & Content Marketing Manager

Key Responsibilities

1. Social Media Strategy & Management:

• Develop and execute a

  content strategy across LinkedIn, Twitter, Instagram, Facebook, and YouTube, Whatsapp and Telegram

  to engage traders and investors.
• Manage daily posts, market updates, interactive polls, and financial infographics to boost audience engagement.
• Monitor stock market trends and integrate real-time updates into social media communications.
• Build engagement through timely responses to comments, queries, and community interactions.

2. Content Creation & Marketing:

• Develop

  educational content

  on finance and stock market related

3. Market Analysis & Thought Leadership:

• Stay updated with market movements, economic events, and financial news to create

  real-time, insightful content

  for investors.
• Collaborate with analysts and traders to convert their expertise into

  digestible content

• Develop thought leadership pieces that position the company as a reliable source for stock market insights.

4. Digital Marketing & Performance Tracking:

• Plan and manage

  paid campaigns

  on digital platforms to drive lead generation and brand visibility.
• Use

  Google Analytics, SEO tools, and social media insights

  to track performance, optimize engagement, and improve conversion rates.
• Conduct competitor analysis to refine digital strategies and market positioning.

5. Video & Visual Content Development:

• Work closely with designers and video editors to create

  content

  for YouTube and social platforms.
• Manage

  live webinars and Q&A sessions

  with financial experts to engage audiences and boost brand credibility.

6. Community Engagement & Growth:

• Build and nurture an active

  investor community

  through regular engagement, contests, and industry collaborations.
• Develop referral programs and interactive campaigns to enhance brand loyalty.

Desired Skills & Qualifications:

Strong understanding of the Indian stock market, trading, and investment strategies

Proven experience in financial content creation, social media management, and digital marketing

SEO, Google Analytics, paid campaigns, and online engagement strategies

complex financial concepts into simple, engaging content

writing, editing, and communication skills

video content creation and collaboration with design teams

?? Strong analytical mindset with the ability to track and improve content performance