Social Media Consultant (Paid Media)

Role Overview: As a Social Media Strategist/Social Media Manager/Paid Social Specialist with our company, you will be responsible for executing paid social media campaigns, conducting in-depth audits and analyses of social media ads and page insights, and collaborating with global teams and local affiliates to plan and implement social media activation strategies. Your role will involve collecting and analyzing data to optimize paid media campaigns, identifying trends and insights to maximize ROI, and defining, monitoring, and adjusting KPIs to reflect business objectives. Key Responsibilities: - Execute paid social media campaigns following guidance and processes. - Perform deep audits/analyses of social media ads and page insights and provide recommendations. - Plan, co-develop, and implement social media activation strategies in collaboration with global teams and local affiliates. - Collect and analyze data, optimize paid media campaigns, and identify trends and insights for maximum ROI. - Define, monitor, and adjust KPIs reflecting business objectives. - Stay updated with the latest social media best practices and technologies. - Utilize social media marketing tools like Sprinklr, Meta Business Manager, Hootsuite, etc. - Understand multi and omnichannel approaches to paid media and provide a holistic view of performance. - Monitor website performance and track user engagements across platforms. - Ensure knowledge of privacy policies, regulations, and limitations of social media channels worldwide. Qualifications Required: - Previous experience in executing paid social media campaigns and analyzing their performance. - Proficiency in utilizing social media marketing tools such as Sprinklr, Meta Business Manager, Hootsuite, etc. - Familiarity with multi and omnichannel approaches to paid media and tracking user engagements. - Strong understanding of social media best practices, trends, and technologies. - Knowledge of privacy policies, regulations, and limitations of social media channels worldwide. (Note: No additional details of the company were mentioned in the job description.),