Social Media Analyst

Role Overview: As a Data Analyst and Reporting specialist, you will be responsible for using social media analytics tools like Google Analytics, Hootsuite, and Sprout Social to track key performance indicators (KPIs) such as engagement, reach, and conversion rates. You will also be tasked with monitoring social media trends, identifying opportunities, and understanding customer behavior for trend identification and analysis. Your role will involve developing data-driven strategies to optimize social media campaigns, improve engagement, and achieve marketing goals. Additionally, you will be expected to choose the most appropriate social media platforms for a business and ensure that content is optimized for each platform as part of platform management. In some cases, you may also be involved in creating and managing social media content. Collaboration with other marketing team members to develop and implement social media strategies will be essential for success in this role. Key Responsibilities: - Use social media analytics tools like Google Analytics, Hootsuite, and Sprout Social to track KPIs such as engagement, reach, and conversion rates - Monitor social media trends, identify opportunities, and understand customer behavior for trend identification and analysis - Develop data-driven strategies to optimize social media campaigns and improve engagement - Choose the most appropriate social media platforms for a business and ensure content optimization for each platform as part of platform management - Create and manage social media content in some cases - Collaborate with other marketing team members to develop and implement social media strategies Qualifications Required: - Proficiency in social media analytics tools such as Google Analytics, Hootsuite, and Sprout Social - Strong analytical skills for trend identification and analysis - Ability to develop data-driven strategies for social media campaigns - Experience in platform management and content creation for social media (Note: No additional details of the company were mentioned in the provided job description.),