Site Merchandiser

Job Description

?Site Merchandiser ?Site Merchandiser ? ShopLC US ? Jaipur ? i-Anmol. Tiwari@vaibhavglobal. com ? Posted : 12 hours ago ? Vaibhav Global Ltd (VGL) Company Overview: ?. ? Shopping Experience: ?. ? ? ? Acquisitions: ? Mindful Souls B. V. : In FY23-24, VGL acquired Mindful Souls B. V. , a Netherlands-based e-commerce company specializing in subscription-based online sales of fashion jewelry, gemstones, and lifestyle products. This acquisition is expected to leverage VGLs sourcing and manufacturing strengths while enhancing digital business capabilities. ?. ? Environmental and Social Responsibility: ?VGL is committed to sustainable business practices and renewable energy initiatives. The companys SEZ unit in India received the Excellence Award for IGBC Performance Challenge 2021 for Green Built Environment, reflecting its dedication to environmental sustainability. VGLs Your Purchase Feeds. . . initiative has provided 87 million meals to school children in India, the US, and the UK. The company encourages employees to donate at least two hours each month to charitable causes, tracked through its performance system. VGL is also a Great Place to Work (GPTW) certified organization. ? Shop LC Overview: ?Shop LC, a VGL subsidiary, was established in Austin, TX in 2007 and now broadcasts live to 75 million homes in the US. The growing e-commerce presence is supported by the website Shop LC . Shop LC ships approximately 25, 000 products daily to US customers and employs around 550 people in various operational roles. The US is VGL s largest market, contributing 68% to consolidated revenue. ? TJC Overview: ?TJC, another VGL subsidiary, was established in London, UK in 2006 and broadcasts live to 25 million homes in the UK. The company s e-commerce presence is supported by the website TJC . TJC ships approximately 12, 000 products daily to UK customers and employs around 220 people in London, with extended teams in India. ? Shop LC Germany Overview: ?Launched in 2021 from Dusseldorf, Germany, Shop LC Germany TV & e-commerce is a new market with significant growth potential. The business currently reaches 27 million households and is expanding. The e-commerce site can be accessed at Shop LC Germany . ? Our Purpose: ?Delivering joy. ? Our Vision: ?Be the Value Leader in Electronic Retailing of Jewelry and Lifestyle Products. ? Our Mission: ?To deliver one million meals per day to children in need by FY40 through our one-for-one meal program: your purchase feeds. . . ? Our Core Values: ?Teamwork ?Honesty ?Commitment ?Passion ?Positive Attitude ?Job Overview: ? The ECommerce Site Merchandiser is responsible for optimizing product presentation, sales performance, and? content management on our online store. This position requires a deep understanding of online merchandising and? conversion optimization. The Site Merchandiser will collaborate cross-functionally with Buying, Marketing, and IT? teams to identify business opportunities and coordinate actions to enhance customer experience, increase sales, and? maximize the effectiveness of product displays and promotions. ?Key Responsibilities:? 1. Product Presentation:? o Curate and display products effectively on the website to drive customer engagement. ? o Ensure products are well-represented through clear imagery, detailed descriptions, and optimized navigation. ? o Regularly update and refresh product listings to maintain a visually appealing and relevant online store. ? 2. Sales Performance:? o Analyze sales data and KPIs to identify trends, opportunities, and areas for improvement. ? o Implement merchandising strategies to maximize conversion rates and overall sales performance. ? o Continuously monitor product performance, adjusting strategies to drive sales and profitability. ? 3. Content Management:? o Work with the content team to ensure product descriptions, images, videos, and other related content? are accurate, engaging, and SEO-optimized. ? o Manage and update the site s product catalogs and promotions. ? o Ensure that all product information is consistent across all touchpoints, including the website, social media, and email campaigns. ? 4. User Experience:? o Ensure seamless site navigation and customer journeys to provide an intuitive and enjoyable shopping experience. ? o Identify pain points in the user experience and work with the UX/UI team to addrress issues and improve the shopping process. ? o Conduct A/B testing and data analysis to continuously improve site usability and conversion. ? 5. Competitor Analysis:? o Monitor and analyze competitors merchandising strategies, product offerings, pricing, and promotions. ? o Identify trends and insights to develop competitive merchandising strategies. ? o Stay updated with industry best practices and apply them to the site merchandising strategy. ? 6. Product Bundles:? o Create and promote product bundles to increase average order value and cross-sell opportunities. ? o Identify and curate relevant products for bundling, based on customer preferences and sales trends. ? o Work closely with the marketing team to develop promotional campaigns around product bundles. ?Qualifications & Skills:? Master s degree in Business, Marketing, ECommerce, or a related field. ? 3+ years of experience in eCommerce merchandising, preferably in an online retail environment. ? Strong analytical skills, with the ability to use data to drive decision-making. ? Excellent understanding of UX/UI principles and how they affect the online shopping experience. ? Strong analytical skills, with the ability to use data to drive decision-making and performance improvements. ? Proficiency with web analytics tools (e. g. , Google Analytics) and conversion optimization techniques. ? Proficient in content management systems (CMS) and eCommerce platforms (Shopify, Magento, etc. ). ? Familiarity with A/B testing tools, web analytics (Google Analytics, etc. ), and conversion optimization. ? Strong communication skills, with the ability to work cross-functionally with different teams. ? Ability to work cross-functionally with Buying, Marketing, IT, and other internal teams to achieve merchandising? and sales goals. ? Creative, detail-oriented, and highly organized. ? ? Preferred:? Experience with SEO and product content optimization. ? Knowledge of digital marketing tools and strategies. ? Familiarity with product bundling strategies and promotions. ? ? Reporting : ?The Site Merchandiser will be reporting to Category Manager of VGL . ?Job Overview ?Compensation ?5, 00, 000-6, 00, 000 Yearly ?Level ?3 ?Jaipur ?Experience ?3+ Years ?Qualification ?Master s degree in Business, Marketing, ECommerce, or a related field. ?Work Mode: ?Onsite