Marketing Manager (Performance & Growth) The position is based in Mumbai ( powai) And needs to be filled immediately Role Summary We are seeking a Marketing Manager who will own the full funnel of customer acquisition, retention, and brand growth. This role will manage performance marketing, creative testing, and data-driven reporting to scale ShugahDaddy (premium menswear) efficiently. The ideal candidate is both analytical and creative, capable of building dashboards, working with agencies, and driving campaigns that lower CAC while strengthening brand equity. Key Responsibilities: .has a good grip on brand content and social connect. And influencer management • Oversee daily/weekly performance on Meta, Google, affiliates, and other digital channelsworh the agencies incolved • Track CAC, ROAS, AOV, LTV, and funnel conversion metrics. • Deliver structured weekly performance reports (spend, revenue, ROAS, creative insights, funnel drops, next steps). • Plan, brief, and monitor campaigns for new drops, festivals, and seasonal moments. • Identify fatigue and recommend creative refresh cycles. • Drive CRM/retention initiatives via WhatsApp, email, and loyalty programs. • Work with agencies to ensure alignment on goals and manage cross-functional collaboration. . Lead brand collabs and offline events for brand promo and sale Key Skills & Qualifications: • 4–7 years of experience in performance marketing / growth roles (D2C preferred). • Good command of GA4, Meta Ads Manager, Google Ads, Shopify analytics, Looker Studio. • Hands-on ability to analyze data and convert it into actionable insights. • Experience managing agencies/freelancers for ads, creatives, and content. • Comfortable balancing data-driven rigor with brand-driven storytelling. • Strong project management skills; thrives in a lean, fast-paced startup environment. Success Metrics (First 6–12 Months) • CAC reduced to sustainable benchmark • ROAS consistently >2.0x across channels. • Increase in repeat purchase rate by 20%. • Weekly reports delivered on time, with actionable insights. Behaviour & Attitude Alignment • Entrepreneurial mindset with ownership-first attitude. • Calm under pressure, solution-oriented, and resilient. • Strong sense of accountability and bias for action. • Collaborative team player who respects creative and operational viewpoints. • High integrity with alignment to premium brand values and customer-first thinking.
Were Looking for a Brand Builder & Marketeer Who Gets It ( Full time and immediate hire ) Youve always known marketing isnt just about ads. Its about creating culture, moving people, and building something that lasts. If youre obsessed with fashion, storytelling, and brand love and youve been waiting for your breakout stage : this is it. Welcome to Shugah Daddy ; a premium menswear brand for men whove lived, built, and outgrown the flash. Were building the most respected homegrown lifestyle brand from India and were doing it with soul, speed, and serious style. This Role Is For You If: You see fashion marketing as narrative, not noise. You know how to drive growth with taste. Youre the kind of person who leads reels, stories, and strategy : not just posts. Youre hungry to lead both online and offline brand experiences : from Instagram and social grids to retail pop-ups. Youre not here to do a job ; you want to build a name. What Youll Lead : Brand Voice & Social Strategy: Elevate our digital presence across Instagram, reels, and campaigns. Performance Marketing & Revenue: Run growth-driven campaigns, track KPIs, and push conversions. Founder PR & Brand Buzz: Help us stay in the media and stay talked about. Events & Offline Pop-Ups: Co-create retail experiences that build community and culture. Creative Launches & Drops: Ideate and execute around new collections, campaigns, and customer stories. ? Who Youll Work With : Directly with the Founder, across every marketing, content, and scale decision. With the design, growth, and retail team to build an omnichannel brand from ground up as we grow fast . With agencies or freelancers (only if needed you should be hands-on first). ? Why This Is Different: This isnt a slow-moving legacy brand or a glossy corporate role. This is real skin in the game youll see your ideas live, breathe, convert, and get recognized. We value speed, soul, and self-drive. If youre smart, stylish, agile and can think like a founder youll love this ride. This brand is co- founded by industry veterans bringing in lot of experience with a mindset thats nimble and fresh . ? Requirements: 4-7 years in fashion/lifestyle brand marketing Strong handle on content + paid growth (Meta, Google, CRO, Shopify etc.) Obsessed with storytelling, campaigns, and customer insight Startup-friendly mindset: Accountable. Curious. Fast-moving. Outcome driven. High on positive energy and growth mindset Apply if youre ready to build something youll proudly put your name on. Shugah Daddy For men. Not boys . Show more Show less
𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆 & 𝐆𝐑𝐎𝐖𝐓𝐇 𝐋𝐄𝐀𝐃 : MENS FASHION & LIFESTYLE BRAND Build More Than Campaigns. Build Culture. Mumbai * Full-time * Immediate Start 𝐖𝐇𝐎 𝐖𝐄 𝐀𝐑𝐄 We’re not your average fashion label. Shugah Daddy is India’s first men’s lifestyle movement built for men who’ve lived, built, and evolved and want to express that with effortless style, substance, and presence. We're on a mission to build communities of men bonded by personal style, stories, and shared experiences across wardrobes, conversations, and real-life moments. Not a trend. Not a gimmick. A lifestyle for real men. 𝐖𝐇𝐎 𝐖𝐄’𝐑𝐄 𝐋𝐎𝐎𝐊𝐈𝐍𝐆 𝐅𝐎𝐑 A marketing maverick with a strong fashion and lifestyle pulse. Someone who understands that brand love is earned through emotion, consistency, and community and who knows how to translate that into growth across all fronts. We’re looking for someone who: · Lives and breathes style, design, and storytelling · Is as comfortable hustling an event as they are pushing ROAS on Meta · Thinks in campaigns, but acts in moments · Wants to build India’s next big lifestyle brand with real soul and cultural relevance 𝐖𝐇𝐀𝐓 𝐘𝐎𝐔’𝐋𝐋 𝐋𝐄𝐀𝐃 · 360° Brand Growth Strategy , from playbook to pulse · Social Media , lead content, reels, storytelling, daily drops · Performance Marketing , own or guide the agency; focus on CAC & conversions · Offline & Event Marketing , Trunk shows, pop-ups, community gatherings · Creative Strategy , guide visuals, tone, and campaigns in sync with founder · Brand Tribe & Loyalty Loops ,work on early ambassadors & legacy community · Press & PR Strategy , collaborate with founder on storytelling & thought leadership 𝐀𝐓𝐓𝐈𝐓𝐔𝐃𝐄 & 𝐄𝐗𝐏𝐄𝐑𝐈𝐄𝐍𝐂𝐄 · 3 to 5 years in fashion/lifestyle/digital-first brands with some offline experience preferred. · Knows what inclusive yet premium storytelling feels like. · Self-led, high-agility thinker, loves to build and break at speed. · Thinks content + commerce are not separate : they drive each other · Wants ownership, not just execution. · Can join immediately and hit the ground running : we’re moving fast 𝐖𝐇𝐘 𝐉𝐎𝐈𝐍 𝐔𝐒? Because you want to do meaningful work in a culture that respects hustle and originality. Because you’ve waited for a brand that’s as mature in its mission as it is cool in its expression. Because you don’t want to “work at a brand” : you want to build one that matters. 𝐋𝐄𝐓’𝐒 𝐂𝐎𝐍𝐍𝐄𝐂𝐓 DM me “HI” here & share your wats app number giving this post as a reference. This role is open immediately ....we're ready to start. Are you?