Shoppper Marketing Manager

Job Description

Education: Bachelor's degree in marketing or business or similar and masters degree would be an added advantage. 1. Work Experience: Minimum 4-7 years continuous experience ecommerce management, marketplaces management and digital marketing. • Required pre-requisites skills/experience for this position: Proficiency with MS Office suite & strong experience across ecommerce business management, account management & driving sales.Ability to practice and techniques related to web merchandising or online retailing and online sales. Able to handle margins, negotiations, and platform advertising. Have strong understanding of ecommerce and advertising metrices. Expert understanding of different technological components of online commerce Knowledge of database creation, search engine optimization tactics, data mining, and security issues. Roles & Responsibilities i. Performance Marketing & Content Management • Ensure catalog maintenance, relevant product images, product communication & A+ content is up to date on all the platforms. • Good hand on experience on the performance marketing. • Create & execute marketing programs on the respective e-commerce platforms in collaboration with internal brand team, business team & partner marketing teams. • Collaborate with E-commerce business team deliver business objectives. • Work with Ecommerce business team to understand requirements and deliver assets on a timely manner. • Measure and report performance of all digital marketing campaigns (ROI and KPIs) • Measure experiments and conversion tests within Digital Media • Evaluate & manage end-to-end customer experience across multiple digital channels and customer touch points. • Map brand performance with best-in-class industry standards and provide optimization opportunities • Consolidate Sales reports and Advertising reports to provide learning for future campaigns. Cross Business Collaboration: • Work with brand team for creative and campaign launches on ecommerce platforms. • Work with supply chain team to ensure stocks are aligned as per sales target and location wise. • Work with Creative agencies to develop creative for Ecommerce and Social media: Ensure all content is on-brand, consistent in terms of quality and tone of voice, for all channels including PR, collateral, digital and social media. • Work with finance team to align consumer discounts, promo and other marketing expenses. • Provide feedback to optimize on User Experience and work on corrective measures needed with the agency. • Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.