Job Title: Performance Marketing Specialist Location: Delhi CTC: INR 5 – INR 7 LPA (Based on Experience) Employment Type: Full-time Industry: Advertising Services Company Overview: Shamoor Media Group is India’s leading digital marketing firm, having managed over ₹500 crore in advertising projects and built brand ecosystems with a reach of 100 million+ users. Over the past 12 years, we’ve transformed businesses into profitable industry icons through strategic consultancy, multi-disciplinary marketing, content creation, and digital solutions. Our services include web design and development, SEO, social media marketing, public relations, and video production. Role Overview: We are seeking a data-driven and creative Performance Marketing Specialist to join our growing team. In this role, you will be responsible for planning, executing, and optimizing paid marketing campaigns across digital channels to drive user acquisition, engagement, and ROI. You will also manage and lead a team , ensuring proper delegation, task assignment, and project coordination. Key Responsibilities: Manage and handle the performance marketing team, ensuring smooth workflow and effective communication Assign daily/weekly tasks to team members and monitor their execution and delivery timelines Develop and implement performance marketing strategies across platforms such as Google Ads, Facebook/Instagram, LinkedIn, YouTube, and other digital ad networks Optimize campaigns to meet KPIs such as CAC, ROAS, CTR, and conversion rate Conduct A/B testing on creatives, landing pages, and targeting strategies Analyze campaign performance data and generate actionable insights Collaborate with design and content teams to produce high-quality creatives Manage budgets efficiently for maximum campaign impact and ROI Prepare and present detailed campaign performance reports Stay updated with the latest digital marketing trends, platforms, and best practices Required Skills & Qualifications: Preferred experience in Working with Marketing Agency Bachelor’s degree in Marketing, Business, or a related field 2–4 years of hands-on experience in performance/digital marketing Proven experience in managing or mentoring junior team members Strong command over tools like Google Ads, Meta Ads Manager, Google Analytics, and marketing automation platforms Familiarity with SEO/SEM, retargeting, and keyword strategies Analytical mindset with proficiency in Excel/Google Sheets Strong communication, leadership, and organizational skills Google Ads and/or Meta Blueprint certifications are a plus Experience working in a digital marketing agency is required Industry ● Advertising Services Employment Type ● Full-time Show more Show less

Job Title: Google Ads Specialist Location: Gurgaon Job Type: Full-Time Experience Required: Minimum 2 years (Agency Experience Required) About Us: We are a fast-growing digital marketing agency dedicated to delivering measurable results for our clients through paid media, SEO, and performance-driven strategies. We’re currently looking for a talented Google Ads Specialist with agency experience to join our team and manage campaigns across a range of clients and industries. Job Summary: As a Google Ads Specialist, you will be responsible for developing, implementing, and managing paid advertising campaigns on Google Ads for our clients. You will work closely with the strategy and creative teams to deliver ROI-focused campaigns that drive traffic, leads, and sales. Key Responsibilities: Plan, implement, and optimize Google Ads campaigns (Search, Display, YouTube, Performance Max, Shopping). Conduct in-depth keyword research, audience targeting, and competitor analysis. Develop and test ad copy and creative assets to maximize performance. Monitor performance metrics (CTR, CPC, CPA, ROAS) and adjust strategy accordingly. Manage and report on campaign budgets, pacing, and forecasting. Track conversions via Google Analytics and Google Tag Manager. Lead, support, and train junior PPC executives or team members as needed. Collaborate with other internal departments (SEO, Design, Account Management) to ensure cohesive campaign strategies. Stay informed about new trends, updates, and features in the Google Ads ecosystem. Provide clear, actionable reports with insights and recommendations. Required Skills & Qualifications: Minimum 2 years of experience running Google Ads campaigns in a digital marketing agency setting. Demonstrated experience handling multiple client accounts across diverse industries. Prior experience leading or mentoring a small team or junior PPC staff. Expertise in using Google Ads, Google Analytics, Google Tag Manager, and Data Studio. Google Ads Certifications (Search, Display, Shopping) preferred. Strong analytical mindset with the ability to translate data into strategy. Excellent communication skills and client-facing confidence. Ability to manage deadlines and deliver results in a fast-paced environment.

As a Google Ads Specialist with at least 2 years of experience in a digital marketing agency, you will play a crucial role in developing, implementing, and managing paid advertising campaigns on Google Ads for a variety of clients and industries. You will collaborate closely with the strategy and creative teams to ensure that the campaigns are ROI-focused and drive traffic, leads, and sales effectively. Your key responsibilities will include planning, executing, and optimizing Google Ads campaigns across different platforms such as Search, Display, YouTube, Performance Max, and Shopping. You will conduct thorough keyword research, audience targeting, and competitor analysis to enhance campaign performance. In addition, you will be responsible for developing and testing ad copy and creative assets to maximize results while monitoring key performance metrics like CTR, CPC, CPA, and ROAS to make necessary adjustments in the strategy. Furthermore, you will manage campaign budgets, pacing, and forecasting while tracking conversions through Google Analytics and Google Tag Manager. As a Senior Google Ads Specialist, you will also have the opportunity to lead, support, and provide training to junior PPC executives or team members as required. Collaboration with internal departments such as SEO, Design, and Account Management is essential to ensure cohesive campaign strategies. To excel in this role, you must possess a minimum of 2 years of experience in running Google Ads campaigns within a digital marketing agency setting. Demonstrated proficiency in managing multiple client accounts across various industries is essential, along with prior experience in mentoring junior PPC staff. Expertise in utilizing Google Ads, Google Analytics, Google Tag Manager, and Data Studio is required, and possessing Google Ads Certifications (Search, Display, Shopping) would be advantageous. An analytical mindset, strong communication skills, and client-facing confidence are crucial for success in this role. The ability to translate data into actionable strategies, meet deadlines, and deliver results in a fast-paced environment is essential. Keeping abreast of new trends, updates, and features within the Google Ads ecosystem is also pivotal to ensure campaign effectiveness and relevance. Your role will involve providing clear and insightful reports with actionable recommendations to drive continuous improvement in campaign performance.,