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3.0 - 8.0 years
7 - 12 Lacs
Bengaluru
Work from Office
Novo Nordisk Global Business Services ( GBS) India Department – Commercial GBS- Omnichannel Ops, MES Are you an expert in marketing automationDo you have experience in executing multichannel campaignsWe are looking for a Sr. Associate Marketing Automation Manager to join our team in the Commercial, GBS department at Novo Nordisk. If you are ready for a new challenge, read on and apply today for a life-changing career. The position As a Sr. Associate Marketing Automation Manager, you will be responsible for: Build and execute Omnichannel campaigns on SFMC to engage our customers effectively. Manage stakeholders and collaborate with cross-functional teams. Master the local data model to ensure accurate and targeted marketing efforts. Be the subject matter expert in Omnichannel execution, providing guidance on campaign optimization. Demonstrate independence and decision-making skills to drive successful marketing automation initiatives. Qualifications To be successful in this role, you should have the following qualifications: Bachelor’s Degree or Above preferably in Computer Engineering. Proven track record of executing end to end campaigns from creating segment, to building email and journeys on SFMC in a similar sized company for at least 3 years . Experience working with SMS and WhatsApp based campaigns would be a value add. Strong communication and collaboration skills, able to translate marketing requirements into functional campaigns. Experience as a Business Analyst is a plus. Proficient in data management, building data extensions and preparing data for importing/uploading. Familiarity with AMPscript and HTML. Self-motivated with strong attention to detail, focused on delivering the best possible experience for our customers. Ability to work in a fast-paced, results-oriented climate, collaborating across functional areas and multiple locations. Proven analytical and problem-solving skills. Shift timings are 12 PM to 8.30 PM. About the department The Commercial GBS department is responsible for creating insights to launch a product, market intelligence, forecasting, multichannel customer engagement planning, and global brand strategy and tactics. Our team consists of professionals in project management, brand management, brand communications, and life cycle management of products. Located at our headquarters, this fast-paced and dynamic department plays a crucial role in driving the success of our business.
Posted -1 days ago
5.0 - 10.0 years
8 - 13 Lacs
Bengaluru
Work from Office
Novo Nordisk Global Business Services ( GBS) India Department – Commercial GBS- Omnichannel Ops, MES Are you an expert in Campaign project managementDo you have experience in executing end to end multichannel campaignsWe are looking for a Project Manager to join our team in the Commercial, GBS department at Novo Nordisk. If you are ready for a new challenge, read on and apply today for a life-changing career. The position The Campaign Project Manager is responsible for facilitating the end-to-end set-up, execution and analysis of multichannel campaigns in allocated markets together with relevant stakeholders. Main responsibility is to ensure best in class multichannel campaign execution and efficient operations for a great customer experience across activated touchpoints in the customer journey End-to-end coordination, expectation setting and account management of multichannel campaigns in selected markets, focusing on campaign goalsetting, segmentation and activation of the rights channels and content for a great customer experience. Central point of contact for the affiliate in the local set-up, execution and analysis of multichannel campaigns on SFMC inclusive strong stakeholder management across relevant functions/areas. Support affiliates in better practice sharing for continuous improvement of campaigns. Deliver on Multichannel Hub Execution Service KPI’s. Qualifications To be successful in this role, you should have the following qualifications: Master’s Degree or above preferably in Computer Engineering/IT. 5+ years of experience as Project Manager and/or Account Manager in similar size organization. Deep knowledge and previous experience with (digital) pharma marketing is a requirement. Knowledge of -and experience with email marketing and marketing automation is required. Knowledge of -and experience with SFMC (or other marketing automation tools) as well as features/functionalities available to build and execute campaigns is a plus. Previous experience managing campaigns leveraging other channels like WhatsApp and SMS from SFMC would be a value add, Ability to translate marketing/sales requirements into functional campaign possibilities based on platforms and tools available. Excellent project -and stakeholder management skills; managing large scale projects with multiple stakeholders involved. Outstanding presentation, communication and facilitation skills. Self-motivated, strong attention to detail, and focused on delivering the best possible experience for affiliates and local customers (Healthcare Professionals). Ability to work in a fast-paced, results-oriented climate; across functional areas and multiple locations. Proven analytical and problem-solving skills. Fluency in written and spoken English. We support a number of markets so ability to speak other languages is a plus. Shift timings are from 12 PM to 8.30 PM. About the department The Commercial GBS department is responsible for creating insights to launch a product, market intelligence, forecasting, multichannel customer engagement planning, and global brand strategy and tactics. Our team consists of professionals in project management, brand management, brand communications, and life cycle management of products. Located at our headquarters, this fast-paced and dynamic department plays a crucial role in driving the success of our business.
Posted -1 days ago
3.0 - 9.0 years
10 - 30 Lacs
Hyderabad, Bengaluru, Delhi / NCR
Work from Office
Roles and Responsibilities : Develop and execute marketing strategies using Salesforce Marketing Cloud (SFMC) to drive customer engagement, loyalty, and conversion. Collaborate with cross-functional teams to design and implement campaigns across multiple channels, including email, mobile, social media, and web. Analyze campaign performance data to optimize future marketing efforts and improve ROI. Provide technical support for SFMC implementation projects from planning through execution. Job Requirements : 3-9 years of experience in strategy consulting or a related field with expertise in SFMC. Proven track record of developing successful marketing strategies that drive business results. Strong understanding of Hubspot, Pardot, Eloqua or similar tools; ability to learn new platforms quickly. Salesforce certification or equivalent experience working with CRM systems.
Posted 20 hours ago
4.0 - 9.0 years
12 - 16 Lacs
Maharashtra
Work from Office
#LI_Onsite About the Role: We are seeking an experienced and dynamic Salesforce Marketing Cloud Campaign Manager / Lead to drive and oversee the strategic planning, execution, and optimization of marketing campaigns using Salesforce Marketing Cloud. This role demands a strong technical foundation in SFMC, including Ampscript and Automation Studio, combined with leadership and client management skills to deliver impactful campaigns that align with business objectives.
Posted 3 days ago
12.0 - 17.0 years
14 - 19 Lacs
Hyderabad
Work from Office
Overview The Martech Functional Lead will engage with the business, lead functional scope gathering/analysis for campaigns, transition scope to the development team and validate deliverables within Salesforce to confirm alignment with requirements. Responsibilities Gather requirements for full life cycle of 1P data collection, email/messaging, segmentation and social activation. Steer/Attend important functional meetings with Business and project teams. Analyze requirements and clarify any questions with the business Document requirements in a format understandable by the development team. Keep track of all the campaigns progress and follow up on open items with Agency/Business Discuss and understand SFMC input mechanisms with the business campaign marketing agency - SFTP/API Align file formats to be imported from a source system into campaign platforms. Ensure the dev team follows encryption mechanisms to securely load in the tech platform from an external agency. Define test scenarios and perform quality assurance Help document, and maintain processes, report on common sources of issues or questions, and make recommendations to the Project team. Communicate key insights and findings to the Project team. Qualifications Bachelors degree in IT, Computer Science or equivalent with 12+ years of IT experience, 5+ years as a business analyst. Thorough knowledge of the Business analysis process At least one+ year of experience with SFMC, and understanding of core email marketing and automation concepts. Well-versed with Agile methodologies and processes. Attention to detail and experience in gathering requirements. Ability and desire to work with a high degree of independence and ownership in a geographically distributed team consisting of other developers. Excellent written and verbal communication skills
Posted 3 days ago
5.0 - 10.0 years
7 - 12 Lacs
Hyderabad
Work from Office
Overview The main purpose of the role is to provide architectural design governance, and technical leadership, develop and deliver customized solutions within the Salesforce Marketing Cloud platform to support critical business functions, and meet project requirements. This will be an established working model with various IT stakeholders across different business sectors. Responsibilities Work with SFMC Business Analyst, Sector Product Owner, Sector IT, and Marketing teams to transform new requirements into best practice-led Salesforce Marketing Cloud technical design. Work directly with stakeholders to design/govern highly usable, scalable, extensible, and maintainable Salesforce solutions. Create detailed level project plans and status reports Deal with ambiguous problems, take responsibility for finding solutions and drive towards simple solutions to complex problems. Troubleshoot key implementation issues and demonstrate the ability to drive to a successful resolution. Use deep business knowledge of SFMC to help assist with estimation for major new initiatives. Provide oversight to the development team (up to 5 resources) and ensure sound technical delivery of the product Design and Implement complex solutions in Email Studio, Mobile Studio, Web Studio (cloud pages), Automation Studio, Journey Builder, etc Implement integrations with other systems using SSJS and APIs Contribute to SFMC CoE building activities by creating reference architectures, common patterns, data models, and re-usable assets that empower our stakeholders to maximize business value using the breadth of the Salesforce solutions available, also harvesting knowledge from existing implementations. Evangelize and educate internal stakeholders about SFMC technology Qualifications Bachelors degree in IT, Computer Science, or equivalent 9-14 plus years of IT experience with at least 5+ years of experience with SFMC developer toolkit, including Email Studio, Mobile Studio, Advertising Studio, Web Studio, Administration, etc Bachelors Degree in Information Technology, Computer Science, MIS, Business, or similar field. Experience developing customer-facing user interfaces with Lightning Components Active SFMC Developer Certification (SFMC Admin, Email Specialist, SFMC Developer, SFMC Consultant) Experience in API Integrations using SSJS Agile delivery experience. Self-motivated and creative
Posted 3 days ago
9.0 - 14.0 years
55 - 60 Lacs
Gurugram
Work from Office
Job Title - GN - SONG - MT - Salesforce Marketing Cloud - Manager Management Level: 07/ Manager Location: Bangalore Must have skills: Salesforce Marketing Cloud Good to have skills: Pardot Job Summary : Practice: Strategy & Consulting Global Network Song Areas of Work: Marketing Strategy, Campaign Strategy & Design, Marketing processes, Sales/solution/Proposal Development, Next Best Action, Functional Consulting, Salesforce marketing platform ecosystem You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance. Roles & Responsibilities: As part of the team, you will drive the following: Design new campaign strategies and marketing plans across all channels. Conduct clients Campaign/Marketing capability assessment and provide recommendations on optimizing the Campaign/Marketing stack and develop use cases to improve utilization of the campaign ecosystem. Experience developing next best action strategies Developing business case for campaign strategies, technology solutions. Experience with value architecting. Derive insights for campaign, work on Campaign attribution and optimization strategy Define campaign Key Performance Indicators and track them throughout the campaign lifecycle Identifying marketing process improvement opportunities and re-define the processes. Lead and managed at least 1 large salesforce marketing program execution from strategy definition to delivery in Salesforce Marketing capabilities like SFMC/ Pardot/ Personalization/ Data cloud/ Salesforce Loyalty Good experience in conducting requirement gathering and design workshops, preparing solution and functional blueprint, leading, and coordinating solution design and deployment across multi-dimensional team. Strong project management skills:ability to mobilize and organize across multiple stakeholders (client and internal) and projects. Professional & Technical Skills: Knowledge/Experience of SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty Good consulting and techno-functional experience is preferred. Excellent oral and written communication skills Stakeholder Management:Experience in working with middle to senior management levels within existing organization /client organizations. Strong analytical skills and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results. Highly organized, proven ability to develop efficient processes that elevate team performance and drive results. Proven success in navigating global matrixed environments and /or experience in client facing roles. Ability to lead and manage small/ mid-sized teams. Ability to work effectively in a remote, virtual, global environment. Ability to work in a fast paced and unstructured environment. Exposure to the process of developing capability. Additional Information: Overall experience of 9+ years in designing / managing marketing campaigns with at least 4-5 years of hands-on functional consulting experience preferably in Salesforce Marketing Cloud/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty implementation with deep functional, industry and client facing experience MBA from a tier 1 or 2 college. Preferably be certified in SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty Experience with CRM, marketing software, channel integration, real time decisioning is desirable. Strong understanding of how digital channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel. Experience managing digital campaigns for large, complex clients with proficiency in measurement and operations. Ability to use insights for campaign and strategy optimization. Ability to drive the engagement with minimal supervisor involvement and should be able to work independently from onshore/offshore. Ability to establish and build on working relationships effectively. Experience in managing small/ mid-sized teams. Experience in working with middle to senior management levels within existing organization /client organizations. Strong experience in shaping and driving engagements and ability to lead project teams. Qualification Experience: Minimum 9+ year(s) of experience is required Educational Qualification: MBA/PGDM from a tier 1 or 2
Posted 4 days ago
1.0 - 3.0 years
3 - 7 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Quality Management Designation: Digital Content Management Associate Qualifications: Any Graduation Years of Experience: 1 to 3 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do The QA be a part of the team responsible for auditing website for various markets that deliver of marketing services to our client regarding the campaign and content management processes. Broad areas of work include:Auditing campaigns and online content for the websiteCompleting audits as per clients requirements and agreed timelinesEnsure quality and timely completion of auditsEnsure clear feedback on errors Flag risks to quality to the leads and reporting of audit resultsRole requires Digital Marketing Ads & Promotion creation/designIn Quality Management, you will be overseeing all activities and tasks needed to maintain a desired level of excellence. This includes the determination of a quality policy, creating and implementing quality planning and assurance, quality control, and quality improvement. What are we looking for Creative DesignQuality Assurance (QA)Quality AuditingFunctional Skills: 1yr experience in content management process and campaign managementExperience in working with globally distributed teams2 years of experience in a quality process as an auditor preferably in the content management spaceTechnical Skills: Experience in content/campaign management systems like SDL Tridion, AEM,ACM,SFMC etcKnowledge/basic experience in HTML coding and CSSInterpersonal Skills: Strong Interpersonal and communication skills including ability to interact with senior members in the project board.Ability to work independently with minimal supervision as a self-starter and chase down people/teams to achieve closure when required.Ability to take end-to-end ownership of audits by collaborating across teams and individuals.An organized and planned approach to work with the ability to move things swiftly despite several dependencies. Appreciation of the need for documentation. Roles and Responsibilities: The responsibilities / authorities include:Primary activities includeAudit requests for all types of work using standard checklistsTracking audit resultsCompleting audits based on targets and timelinesAdhere to the audit framework when conducting auditsIdentify common defects and devise measures and actions for improvementReporting audit results, feedback and progress on improvements at frequency defined by managementCoach individuals to improve their output qualityMaintain checklists versions and communicate updates to the teamOther management activitiesIdentify operational risks and issues related to current process and indicate to operationsBe flexible to work in shift hours ensuring complete overlap with markets and stakeholdersHelp in overall teams work-load by managing own deliverables and help team when required Qualification Any Graduation
Posted 4 days ago
10.0 - 14.0 years
7 - 11 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Salesforce Marketing Cloud Designation: Campaign Management Assoc Manager Qualifications: BSc/Any Graduation Years of Experience: 10 to 14 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designDesign, implement, develop & manage Salesforce Marketing Cloud. A CRM platform that allows to create and manage marketing relationships and campaigns with customers. It is an integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and mgmt and data analysis. Custom scripting languages used to personalize landing pages, create applications, construct cross-channel templates or layouts. What are we looking for Detail orientationStrong analytical skillsAbility to establish strong client relationshipAbility to manage multiple stakeholdersCollaboration and interpersonal skillsSalesforce AdministrationSalesforce Marketing Cloud Account EngagementSalesforce Marketing Cloud Customer Data PlatformSalesforce Marketing Cloud Email StudioAgile Project Management Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems Typically creates new solutions, leveraging and, where needed, adapting existing methods and procedures The person requires understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor or team leads Generally interacts with peers and/or management levels at a client and/or within Accenture The person should require minimal guidance when determining methods and procedures on new assignments Decisions often impact the team in which they reside and occasionally impact other teams Individual would manage medium-small sized teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Please note that this role may require you to work in rotational shifts Qualification BSc,Any Graduation
Posted 4 days ago
3.0 - 5.0 years
4 - 8 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Salesforce Marketing Cloud Designation: Digital Content Management Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires:SFMC Campaign QA"HTML and CSS:Familiarity with HTML and CSS coding for email template customization and troubleshooting rendering issues.Digital Marketing:Understanding of broader digital marketing strategies and tactics to align SFMC campaigns with overall marketing objectives.UX/UI Design:Knowledge of user experience (UX) and user interface (UI) design principles to improve the visual appeal and usability of campaign assets."You will help design, implement & manage Salesforce Marketing Cloud, a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers. You will help incorporate incorporates integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis. What are we looking for Quality Assurance (QA)Quality AuditingSalesforce Marketing CloudMust Have Skills: Salesforce Marketing Cloud Expertise:In-depth knowledge of SFMC functionalities, including Email Studio, Mobile Studio, Automation Studio, and Journey Builder. Knowledge of AMPscripts, SSJS personalization language along with Proficiency in SQL.Campaign Management:Experience in end-to-end campaign execution, including segmentation, audience targeting, content personalization, and journey automation.Quality Assurance:Strong attention to detail and ability to conduct rigorous testing and validation of campaign setups.Technical Troubleshooting:Proficiency in identifying and resolving technical issues related to SFMC configurations and data integration.Marketing Automation:Understanding of marketing automation principles and best practices for customer engagement and conversion.Data Analysis:Basic data analysis skills to interpret campaign performance metrics and make data-driven recommendations.Collaboration:Excellent communication skills to collaborate effectively with cross-functional teams and convey complex technical concepts to non-technical stakeholders.Requirement:Campaign Review:Conduct thorough reviews of marketing campaign requirements and specifications to understand the campaign objectives, target audience, segmentation rules, and personalization requirements.Quality Assurance Testing:Execute testing of campaign setups across different channels Email, SMS, Push, Direct mail, social, paid campaign etc., data queries, to validate the accuracy and functionality of the campaign components.Data Validation:Verify the integrity of data used in the campaigns, including audience lists, data extensions, and dynamic content personalization, to ensure that the right message is delivered to the right audience.Journey Testing:Validate customer journeys and automation workflows to ensure that subscribers progress through the intended paths and receive the appropriate messages at each stage.Compliance and Best Practices:Ensure email campaigns adhere to email marketing best practices, data privacy regulations, and anti-spam laws.Campaign Optimization:Provide insights and recommendations to optimize campaign performance, increase engagement, and achieve better conversion rates.A/B Testing:Support A/B testing efforts by setting up and validating test campaigns, Roles and Responsibilities: Documentation:Maintain comprehensive documentation of campaign testing processes, results, and issue resolutions.Collaboration:Work closely with marketing teams, project managers, data analysts, and developers to address campaign-related challenges and implement improvements.Collaborate with development team to ensure that creative build align with the campaign objectives and data build.Continuous Improvement:Stay updated with the latest SFMC features, best practices, and industry trends to enhance campaign build quality and overall marketing effectiveness.Work Orchestration and Data hygiene:Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless experience to both internal and external stakeholders.Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks.Complete all required reports so that accurate numbers are reported to both client and leadership. Qualification Any Graduation
Posted 4 days ago
8.0 - 10.0 years
11 - 18 Lacs
Hyderabad, Bengaluru, Mumbai (All Areas)
Work from Office
We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent thats bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com Looking to jump-start your career? We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegenes high-speed growth. We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work. Campaign Management Lead - SFMC You will be responsible for: Lead the design and implementation of scalable SFMC solutions. Develop and optimize data models, audience segmentation, and automation strategies. Work closely with marketing, sales, and IT teams to gather business requirements. Provide best practice recommendations for marketing automation. Lead and mentor SFMC developers, consultants, and administrators. Work with REST/SOAP APIs, FTPs, and external data sources. Conduct code reviews and enforce development best practices. Experience in Email, Mobile and web studio. Lead design and development of customer journeys on marketing automation platforms. Ability to understand clients business objective and come up with a good campaign plan proposal that includes various options for audience creation, journey and content. Ask right questions and help clients come up with unambiguous campaign objectives. Present information in a crisp and business friendly manner (good presentation skills PowerPoint). Collaborate with project management, content, data engineering and analytics teams in designing campaigns, finalizing assets and other operational activities. Lead and nurture a team of campaign developers while maintaining operational excellence across all email/campaign projects. Drive innovation and thought leadership in the field of marketing automation and multi-channel marketing Critically analysing campaigns and identifying gaps in technical set up. Leverage past experience and come up with robust QA processes for campaign testing. Expertise in creating meaningful cross-channel campaign performance dashboards (in SFMC, Adobe, or externally) to report integrated campaign performance Help business in deriving insights based on metrics reported in campaign dashboards Your impact: About you: Demonstrate good understanding of multi-channel marketing campaigns business processes (pharma experience would be a big plus). Is a very good communicator/articulator who is comfortable is switching between business and technical conversations. Ability to look at bigger picture (while talking to clients) and at the same time be detail-oriented (while working with internal team). Should be SME in audience management, content builder, journey builder and performance management of MCM campaign (email + other integrated channels such as Tele, Website and Social) Good understanding of domain and IP management for Email Engines. Knowledge of SPAM filters, tackling SPAM issues, Domain warm up, IP warm up, Spam filter criteria in major ESPs. Strong experience in SQL and excel is a MUST Has experience in managing a campaign execution technical team (a team of SFMC tech guys) Ability to set up campaign development and QA processes is preferred. Must have: 8 years experience towards multiple marketing automation platforms like SFMC and Adobe campaigns, Marketo, etc. Certified "SFMC Cloud Consultant". Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidates merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.
Posted 6 days ago
10.0 - 15.0 years
14 - 19 Lacs
Hyderabad
Work from Office
We are currently seeking a Salesforce Marketing Cloud Architect to join our team in "‹"‹"‹"‹"‹"‹"‹Hyderabad, Telangana, "‹"‹"‹"‹"‹"‹"‹India. RoleSalesforce Marketing Cloud Architect Responsibilities: Serve as a trusted advisor to key stakeholders within our Enterprise clients. Ensure scalable, best-practice solutions that meet or exceed customer expectations. Evaluate and translate business and technical requirements into well-architected solutions that effectively leverage Salesforce products. Identify and mitigate solution and business design risks. Build and maintain strong relationships with key stakeholders and team members. Lead overall architecture alignment and coordinate efforts across multiple architects. Collaborate with project and engagement managers to support planning and execution in partnership with the client. Oversee project vision, direction, and the review of key deliverables. Drive early solution evaluations, manage issues proactively, and engage with executive teams, engineering, and product management. Direct and mentor diverse teams in both technical and non-technical aspects, including communication strategies and executive influence. Contribute to internal growth through initiatives, knowledge-sharing, and the development of strategic assets. Support the Pre-Sales team in developing proposals, including target and transition architectures, security and compliance considerations, integration strategies, data migration plans, and implementation roadmaps. : Proven Experience: 10+ years proven experience in enterprise consulting, including implementing enterprise software solutions in the Commerce space as a lead developer or architect Salesforce certifications Marketing Architect Marketing Cloud Expertise: Salesforce Composable marketing offerings and able to shape end-to-end solutions using the Salesforce marketing platform Knowledgeable on key areas including Products, Product Catalogues & Product Items Pricing & Promotions Orders Baskets, Checkouts & Payment Methods Shipping Methods Shopper Login (SLAS) Strong knowledge on Headless Marketing concepts and design patterns Experience of Managed Runtime (fka Mobify) strongly beneficial Competence with SFCC's PWA Kit & Node JS Experience building pixel-perfect/custom front ends with React Experience with headless integration patterns including SCAPI Knowledge of DevOps best practices Knowledge of Quality Code & Code Review best practices Successful candidates will join an existing SFCC delivery team and will be expected to reuse/leverage existing build components into an expanding delivery team. Candidates will be asked to contribute to overall multi-cloud solution architectures and end-to-end business processes, whilst taking technical ownership within the SFCC domain. Experience with integration technologies, master data management, and familiarity with other cloud platforms (e.g., AWS) is preferred. Extensive experience with Agile, Scrum, and Waterfall methodologies. Preferred Qualifications: Salesforce Commerce Knowledge: Knowledge in Salesforce Order Management and Salesforce B2B/D2C Commerce Salesforce Knowledge: Additional Salesforce certifications (Salesforce Administrator, Experience cloud, Experience implementing Salesforce Clouds, Multi-cloud scenarios - Sales, Service and Marketing ) Technical Familiarity: Familiarity with Salesforce"™s technical architectureAPIs, Standard and Custom Objects, APEX, AI concepts, Customer Data Platforms or Data LakesAdditional Salesforce certifications such as Marketing Cloud Consultant, Integration Architect, AI Associate, or AI Specialist. In-depth knowledge of web services, data modelling, and enterprise application integration, including experience with ESBs, ETL tools, and common integration design patterns with systems like CMS, ERP, HRIS, and data warehouses. Agile Methodology certification, such as Scaled Agile Framework (SAFe), is a plus. Roles and Responsibilities- Utilisation of relevant modules within Marketing Cloud Builder customer journeys Analytics of campaigns and making recommendations Personalisation using AMPscript Implementing SFMC Configuration beyond declarative methods (beyond point-and-click) Setting up new modules Integrating with other clouds and third-party platforms Skills required- A good level of hands-on experience with SFMC Experience using Journey Builder with the ability to build more complex journeys for common use cases. Some knowledge of AMPscript Ability to build data extensions Previous experience with integration projects Experience with SFMC Connector Good knowledge of APIs Advanced AMPscript knowledge - Email Specialist certification
Posted 6 days ago
5.0 - 8.0 years
5 - 8 Lacs
Bengaluru / Bangalore, Karnataka, India
On-site
Job description This exciting and interesting position will have the below responsibilities Architecting requirements analysis providing marketing insight in other phases across existing and identified marketing programs ensuring delivery on planned value Playing a key liaison role during technology implementation providing direction and requirements clarity and testing new and enhanced capabilities prior to release into production Being able to do requirements gathering campaign Design customer data mapping solution design development and deployment of campaign solutions Contributing to developing marketing capabilities at Mindtree Must have deep understanding of different kind of marketing programs in a multichannel Campaign and Marketing world that clients are leaning towards and how clients measure the returns on investments Must demonstrate understanding of the latest trends in the digital marketing market space including integration with mobile channel data management in the new space integration of online and offline channels and how its enables using some of the technologies Have participated in the Pre sales and or Sales support function for marketing Automation and have led large teams in either technology implementation or marketing services like projects Must Have 1 campaign management experience and hands on data management experience for customer data 2 Must exhibit a through conceptual understanding of the entire marketing promotions process capabilities that support these using one of the above mentioned Technology stack 3 Worked on at least two full lifecycle of campaign management or MRM projects SFMC Adobe Campaign other digital marketing tools 4 Must have clear understanding and preferable working experience across digital channels NBA Next Best Action event based campaign triggers Real time marketing 5 Overall understanding of marketing cloud data architecture model Understanding of SAP IP warming social studio and Advertising studio knowledge 6 Must have adequate knowledge on Journey builder Content builder Contact builder Audience builder and Automation email studio Mobile connect REST and SOAP API Integration with 3rd party data 7 Send management Segmentation and reporting Integration with microsite and salesforce AB testing RMM AMP script cloud pages landing pages Smart capture knowledge on HTML and CSS lead management account configuration AMP script Dynamic content custom reports trigger send knowledge on Agile scrum 8 Should be able to gather requirement effectively and provide best practices and solution to client can work independently to deliver end product Good to Have 1 Develop proposals of technical solutions including recommendations on selection architecture licensing configuration sizing and scalability 2 Have worked on any other Custom or packaged Campaign Management product 3 Front end Development using HTML CSS 4 Good SQL skills and experience with Customer data management 5 Administration and installation skills on any one of the marketing Technologies 6 Exposure to advanced Digital marketing skills like Personalization using AEM Autonomy etc SEM SEO DMP and exposure to third party ad exchanges 7 Understanding of 2nd party and 3rd party data sources and how to integrate it in a multichannel Campaign set up 8 JavaScript XML Web services and SOAP Calls and other Integration Technologies like REST using APIs etc used in integration of Marketing platforms 9 Solution architecture capabilities and understanding of the cloud based platforms and how they integrate interface with the rest of the Marketing CRM eco system
Posted 1 week ago
0.0 - 1.0 years
1 - 6 Lacs
Kolkata, Bengaluru, Greater Noida
Hybrid
Role & responsibilities Software Development . Application Development , Mobile App Dveelopment Preferred candidate profile Any Graduate Or Diploma Perks and benefits Salary / PF / ESI / Food Coupan
Posted 1 week ago
14.0 - 23.0 years
10 - 20 Lacs
Bengaluru
Hybrid
Hi, We are hiring with one of the leading organization at Bangalore for the role of Salesforce Marketing Cloud Specialist. Exp - 14+ Yrs Job Location - Bangalore Job Mode - Hybrid Ctc - Best in the industry Please find below the Job Description: Key Responsibilities: Salesforce Marketing Cloud Expertise: Design and manage multi-channel campaigns using Email Studio, Journey Builder, and Automation Studio. Create data-driven marketing strategies with robust segmentation and personalization. Build, test, and optimize dynamic content for targeted campaigns. Monitor and analyze campaign performance to provide actionable insights and recommendations. SQL & Data Management: Utilize SQL for querying and managing data extensions within SFMC. Ensure data integrity and create custom reports to support marketing objectives. Collaborate with data teams to synchronize and streamline data flows between systems. Automation & Integration: Develop automated workflows and marketing journeys to enhance efficiency. Integrate SFMC with other tools and platforms, including Salesforce CRM and third-party applications. Implement and maintain API-based connections to support advanced campaign functionality. Strategic Collaboration: Partner with marketing and sales teams to align SFMC capabilities with business goals. Provide training and support for internal teams to maximize platform utilization. Stay up-to-date with SFMC developments and best practices to drive innovation. Essential Skills: Expertise in Salesforce Marketing Cloud (certifications such as Email Specialist or Marketing Cloud Consultant are highly preferred). Strong knowledge of SQL for data management and reporting. Proven ability to create and optimize automated marketing workflows. Familiarity with other SFMC tools like Audience Builder, Social Studio, or Advertising Studio is a plus. Additional Skills: Basic understanding of Salesforce Commerce Cloud and its integration with SFMC. Strong analytical and problem-solving skills with a focus on ROI-driven marketing. Excellent communication and collaboration abilities. If interested kindly share your resume @ nupur.tyagi@mounttalent.com
Posted 1 week ago
2.0 - 3.0 years
2 - 5 Lacs
Chennai
Work from Office
Perficient India is looking for ATC-SFMC Developer-LPL to join our dynamic team and embark on a rewarding career journey Solution Design: Collaborate with stakeholders, including marketing teams, to understand business requirements and translate them into technical solutions within the Salesforce Marketing Cloud platform Design data models, workflows, and automation processes to support marketing campaigns and initiatives Development and Customization: Develop and customize SFMC solutions using the available tools, including Email Studio, Journey Builder, Automation Studio, Content Builder, and other SFMC modules Create and configure email templates, landing pages, forms, and mobile push notifications Data Integration: Integrate SFMC with other systems, such as CRM platforms, data warehouses, or external APIs, to ensure seamless data flow and synchronization Design and implement data imports, exports, and data transformations to support targeted marketing campaigns and personalization efforts Automation and Workflows: Build and manage automation processes within SFMC to streamline marketing operations and campaign execution Configure triggered emails, drip campaigns, customer journeys, and event-based communications using Journey Builder and Automation Studio Audience Segmentation and Personalization: Implement audience segmentation strategies within SFMC based on customer data and preferences Leverage data extensions, contact builder, and audience builder to create targeted segments for personalized marketing communications Troubleshooting and Issue Resolution: Identify and troubleshoot technical issues or errors within SFMC solutions Collaborate with cross-functional teams, including Salesforce administrators, developers, and marketing teams, to resolve issues and ensure smooth system operation
Posted 1 week ago
7.0 - 12.0 years
10 - 20 Lacs
Navi Mumbai
Hybrid
Position: Associate Manager - Email Marketing No. of Positions: 1 About WebMD: Headquartered in El Segundo, Calif., Internet Brands is a fully integrated online media and software services organization focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The companys award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. Internet Brands' powerful, proprietary operating platform provides the flexibility and scalability to fuel the companys continued growth. Internet Brands is a portfolio company of KKR and Temasek. WebMD Health Corp., an Internet Brands Company, is the leading provider of health information services, serving patients, physicians, health care professionals, employers, and health plans through our public and private online portals, mobile platforms, and health-focused publications. The WebMD Health Network includes WebMD Health, Medscape, Jobson Healthcare Information, prIME Oncology, MediQuality, Frontline, QxMD, Vitals Consumer Services, MedicineNet, eMedicineHealth, RxList, OnHealth, Medscape Education, and other owned WebMD sites. WebMD, Medscape®, CME Circle®, Medpulse®, eMedicine®, MedicineNet®, theheart.org®, and RxList® are among the trademarks of WebMD Health Corp. or its subsidiaries. For Company details, visit our website: www.webmd.com / www.internetbrands.com All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status Education: Bachelors degree in marketing, Management Information Systems or Computer Science Experience: 5+ years Work Timings: 2pm to 11pm Position Requirement: We are seeking a highly skilled and strategic Associate Manager - Email Marketing Operations to lead and optimize our email marketing initiatives. This role demands extensive experience with Salesforce Marketing Cloud (SFMC) or similar platforms, proficiency in SQL, and a strong ability to translate complex business needs into actionable technical solutions. The ideal candidate will excel in cross-functional collaboration, process optimization, and team leadership, driving efficiency and effectiveness across all email marketing operations. Advanced experience with Salesforce Marketing Cloud (SFMC) or similar email platforms. Expertise in creating solutions using SQL queries, automations, and data flows. Proficiency in project management systems (e.g., Workfront, JIRA, YouTrack) for workflow management and task tracking. Excellent communication skills with the ability to clearly convey complex information to stakeholders. Proven ability to translate business needs into comprehensive requirement documents for technical teams. Experience in identifying business gaps and implementing scalable, automated solutions to enhance productivity. Ability to multitask in a fast-paced environment, demonstrating responsibility and results-driven focus. Experience in leading teams, resolving conflicts, and conducting team meetings. Experience in handling hiring and appraisal meetings is a plus. Comfortable taking on roles as both a people manager and individual contributor when necessary. Preferred Qualifications: Experience with email deliverability best practices and monitoring KPI data trends to identify and address potential issues. Familiarity with quality assurance/control processes and coordinating updates with responsible teams. Ability to communicate effectively with senior management regarding project timelines, risks, and expected launch dates. Experience in identifying training opportunities and updating documentation as needed. This role offers an exciting opportunity for a seasoned email marketing professional to lead and innovate within a dynamic team. If you are passionate about leveraging email marketing to drive business growth and enhance customer relationships, we encourage you to apply. Role & Responsibilities: Process Optimization and Documentation: Design and implement reusable and scalable solutions to document business rules, product requirements, and work instructions. Identify operational gaps and develop automated solutions to drive productivity and efficiency. Advanced Data Management and Automation: Utilize advanced SQL queries, automations, and data flows within SFMC to create scalable and efficient marketing solutions. Manage data extensions and integrations to ensure seamless data synchronization across platforms. Stakeholder Communication and Requirement Translation: Act as a liaison between business stakeholders and technical teams, effectively translating business needs into detailed requirement documents. Ensure clear communication of project timelines, risks, and expectations to senior management and cross-functional teams. Project and Workflow Management: Utilize project management tools such as Workfront, JIRA, or YouTrack to oversee project workflows, task tracking, and resource allocation. Coordinate with responsible teams to address quality assurance/control needs and gaps, updating processes as necessary. Team Leadership and Development: Lead and mentor a team of email marketing professionals, fostering a culture of continuous learning and upskilling. Manage team performance, conduct regular feedback sessions, and handle hiring and appraisal processes. Maintain work balance among different teams and prioritize tasks during high-volume phases. Performance Analysis and Reporting: Analyze key performance indicators (KPIs) related to email deliverability and engagement, identifying trends and potential issues. Provide regular reports on team and individual performance, offering insights and recommendations for improvement.
Posted 1 week ago
6.0 - 10.0 years
0 - 1 Lacs
Hyderabad
Hybrid
Job Summary: We are seeking an experienced Salesforce Marketing Cloud Developer to join our Salesforce marketing cloud technology team. In this role, you will be responsible for developing and implementing Marketing Cloud solutions to support our digital marketing strategies, campaign automation, and customer journeys. You will collaborate with marketing, data, and IT teams to build personalized, data-driven communications that enhance customer engagement and drive business growth. Key Responsibilities: Design, develop, and deploy campaigns using Salesforce Marketing Cloud (SFMC) including Email Studio, Journey Builder, Automation Studio, Mobile Studio, and Advertising Studio. Write and optimize AMPscript, SSJS (Server-Side JavaScript), and SQL queries for dynamic content, personalization, and segmentation. Integrate SFMC with Salesforce CRM and third-party systems using APIs and Connectors . Manage subscriber data and implement data extensions, audience segmentation, and marketing automation strategies. Collaborate with marketing stakeholders to understand campaign requirements and translate them into scalable technical solutions. Monitor campaign performance and troubleshoot technical issues. Implement and enforce best practices related to email deliverability, CAN-SPAM compliance, and data privacy. Document technical specifications, workflows, and development processes. Required Qualifications: Bachelor's degree in Computer Science, Marketing, Information Technology, or related field. 4+ years of hands-on experience with Salesforce Marketing Cloud . Proficiency in AMPscript , SSJS , SQL , and HTML/CSS for email development. Experience with Journey Builder , Automation Studio , and Email Studio . Strong understanding of relational databases and data architecture within Marketing Cloud. Experience integrating Marketing Cloud with Salesforce CRM and external platforms using REST/SOAP APIs. Excellent problem-solving skills and attention to detail. Strong communication skills with the ability to translate complex technical concepts into simple business terms. Preferred Qualifications: Salesforce Marketing Cloud Developer certification. Experience with CDP (Customer Data Platform) , Datorama , or Interaction Studio . Familiarity with agile methodologies and tools like Jira or Confluence. Knowledge of marketing analytics and KPIs.
Posted 1 week ago
3.0 - 7.0 years
8 - 12 Lacs
Bengaluru
Work from Office
JD - QA resource with exp in Salesforce Marketing cloud and some programming experience basically testing needs and some email templates build potentially. Testing will be for tables and data in Snowflakes and SFMC testing.
Posted 1 week ago
5.0 - 10.0 years
5 - 9 Lacs
Bengaluru
Work from Office
Experience - 5+Years Location - Bangalore : Python Full stack Developer - with expertise in Angular, React, JavaScript, Python Web Development frameworks (Django & Flask) and SQL. Good to have SFMC dev knowledge is plus. Perks & Benefits: Health and WellnessHealthcare policy covering your family and parents. FoodEnjoy a scrumptious buffet lunch at the office every day (For Bangalore) Professional DevelopmentLearn and propel your career. We provide workshops, funded online courses and other learning opportunities based on individual needs. Rewards and RecognitionsRecognition and rewards programs in place to celebrate your achievements and contributions. Why join Relanto Health & FamilyComprehensive benefits for you and your loved ones, ensuring well-being. Growth MindsetContinuous learning opportunities to stay ahead in your field. Dynamic & InclusiveVibrant culture fostering collaboration, creativity, and belonging. Career LadderInternal promotions and clear path for advancement. Recognition & RewardsCelebrate your achievements and contributions. Work-Life HarmonyFlexible arrangements to balance your commitments.
Posted 1 week ago
3.0 - 8.0 years
9 - 14 Lacs
Bengaluru
Work from Office
Job description Bangalore, India Job category Commercial Marketing Department - Commercial GBS- Omnichannel Ops, MES Are you an expert in marketing automationDo you have experience in executing multichannel campaignsWe are looking for a Sr. Associate Marketing Automation Manager to join our team in the Commercial & Corporate Affairs department at Novo Nordisk. If you are ready for a new challenge, read on and apply today for a life-changing career. The Position As a Senior Associate Marketing Automation Manager, you will be responsible for Build and execute Multichannel campaigns on SFMC to engage our customers effectively. Manage stakeholders and collaborate with cross-functional teams. Master the local data model to ensure accurate and targeted marketing efforts. Be the subject matter expert in multichannel execution, providing guidance on campaign optimization. Demonstrate independence and decision-making skills to drive successful marketing automation initiatives. Qualifications To be successful in this role, you should have the following qualifications Bachelor s Degree or Above preferably in Computer Engineering. Proven track record of executing end to end campaigns from creating segment, to building email and journeys on SFMC in a similar sized company for at least 3 years . Experience working with SMS and WhatsApp based campaigns would be a value add. Strong communication and collaboration skills, able to translate marketing requirements into functional campaigns. Experience as a Business Analyst is a plus. Proficient in data management, building data extensions and preparing data for importing/uploading. Familiarity with AMPscript and HTML. Self-motivated with strong attention to detail, focused on delivering the best possible experience for our customers. Ability to work in a fast-paced, results-oriented climate, collaborating across functional areas and multiple locations. Proven analytical and problem-solving skills. Shift timings are 12 PM to 8.30 PM. About the department The Commercial GBS department is responsible for creating insights to launch a product, market intelligence, forecasting, multichannel customer engagement planning, and global brand strategy and tactics. Our team consists of professionals in project management, brand management, brand communications, and life cycle management of products. Located at our headquarters, this fast-paced and dynamic department plays a crucial role in driving the success of our business. Working at Novo Nordisk Novo Nordisk is a leading global healthcare company with a 100-year legacy of driving change to defeat serious chronic diseases. Building on our strong legacy within diabetes, we are growing massively and expanding our commitment, reaching millions around the world, and impacting more than 40 million patient lives daily. All of this has made us one of the 20 most valuable companies in the world by market cap. Our success relies on the joint potential and collaboration of our more than 63,000 employees around the world. We recognize the importance of the unique skills and perspectives our people bring to the table, and we work continuously to bring out the best in them. Working at Novo Nordisk, we re working toward something bigger than ourselves, and it s a collective effort. Join us! Together, we go further. Together, we re life changing. Contact To submit your application, please upload your CV online (click on Apply and follow the instructions). Apply Now! 30th Mar 2025. Disclaimer It has been brought to our attention that there have recently been instances of fraudulent job offers, purporting to be from Novo Nordisk and/or its affiliate companies. The individuals or organizations sending these false employment offers may pose as a Novo Nordisk recruiter or representative and request personal information, purchasing of equipment or funds to further the recruitment process or offer paid trainings. Be advised that Novo Nordisk does not extend unsolicited employment offers. Furthermore, Novo Nordisk does not charge prospective employees with fees or make requests for funding as a part of the recruitment process. We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we re life changing. Print job Send to e-mail Related jobs
Posted 1 week ago
5.0 - 10.0 years
4 - 8 Lacs
Mumbai
Work from Office
Key Roles and Responsibilities: Be able to understand client requirement and suggest possible enhancement in the build approach- act as SFMC senior consultant at the same time be able to execute solutions seamlessly with 100% quality Be accountable for building integrations with internal and external apps on the platform Work closely with data engineering team to build data integrations scalable into and out of the platform Leverage on Salesforce Marketing Cloud tools and scripting language to deliver scalable, responsive, best in class email templates with highly dynamic and personalized content Manage Automations in Salesforce Marketing Cloud to ensure that all schedules are executed correctly and debug any failures Build responsive web cloud pages for use cases such as landing pages, survey forms and campaign products Be responsible for creating a robust testing process prior to releasing new features/scripts and fixing bugs/fine-tuning features continuously Monitor data streams for latency and quality issues Exposure of creating solutions based on campaign requirements Exposure to create email campaigns using content builder in SFMC AMP Scripting for dynamic builds. Advanced knowledge of HTML, CSS, and Media queries to assist in custom coding. Should know about building block-based designs using the content builder Should know building multi-channel journeys in SFMC Should be well versed in creating and updating data extensions Working knowledge of Automation Studio Good knowledge of SQL queries Technical Skills: 5+ years of hands on experience working on Salesforce Marketing cloud Computer engineer and/or hands on experience writing code in HTML, CSS, SQL and Javascript/AMPScript/Similar scripting language for any other Marketing automation platform Extensive knowledge of Marketing Cloud functionalities including AMPscript, Email Studio, Automation Studio, Journey Builder, Cloud Pages, Contact Builder and Content Builder. Experience building applications and innovative email templates on the platform that drive business KPIs Ability to analyze the campaign requirements and suggest the type of DE and logic that needs to be used Needs to understand the database structure to come up with exception handling while amp scripting Fundamentally curious and always tinkering and exploring new tech
Posted 1 week ago
5.0 - 10.0 years
2 - 6 Lacs
Mumbai
Work from Office
APM Key Roles and Responsibilities: Be able to understand client requirement and suggest possible enhancement in the build approach- act as SFMC senior consultant at the same time be able to execute solutions seamlessly with 100% quality Be accountable for building integrations with internal and external apps on the platform Work closely with data engineering team to build data integrations scalable into and out of the platform Leverage on Salesforce Marketing Cloud tools and scripting language to deliver scalable, responsive, best in class email templates with highly dynamic and personalized content Manage Automations in Salesforce Marketing Cloud to ensure that all schedules are executed correctly and debug any failures Build responsive web cloud pages for use cases such as landing pages, survey forms and campaign products Be responsible for creating a robust testing process prior to releasing new features/scripts and fixing bugs/fine-tuning features continuously Monitor data streams for latency and quality issues Exposure of creating solutions based on campaign requirements Exposure to create email campaigns using content builder in SFMC AMP Scripting for dynamic builds. Advanced knowledge of HTML, CSS, and Media queries to assist in custom coding. Should know about building block-based designs using the content builder Should know building multi-channel journeys in SFMC Should be well versed in creating and updating data extensions Working knowledge of Automation Studio Good knowledge of SQL queries Technial Skills: 5+ years of hands on experience working on Salesforce Marketing cloud Computer engineer and/or hands on experience writing code in HTML, CSS, SQL and Javascript/AMPScript/Similar scripting language for any other Marketing automation platform Extensive knowledge of Marketing Cloud functionalities including AMPscript, Email Studio, Automation Studio, Journey Builder, Cloud Pages, Contact Builder and Content Builder. Experience building applications and innovative email templates on the platform that drive business KPIs Ability to analyze the campaign requirements and suggest the type of DE and logic that needs to be used Needs to understand the database structure to come up with exception handling while amp scripting Fundamentally curious and always tinkering and exploring new tech
Posted 1 week ago
9.0 - 14.0 years
30 - 35 Lacs
Chennai
Work from Office
Role & responsibilities Lead the design, development, and execution of integrated marketing automation campaigns across multiple channels. Manage complex Marketing Cloud projects, ensuring timely delivery and successful implementation. Develop and maintain sophisticated email marketing programs, including segmentation, personalization, A/B testing, and automation. Manage and optimize mobile marketing campaigns, including SMS, MMS, and push notifications. Integrate marketing automation with other Salesforce products, such as Sales Cloud and Service Cloud. Analyze campaign performance data to identify trends, measure ROI, and make data-driven recommendations for optimization. Collaborate with cross-functional teams, including marketing, sales, and product, to ensure alignment and achieve business objectives. Stay up to date on the latest Salesforce Marketing Cloud features and best practices. Lead and mentor junior team members on Salesforce Marketing Cloud best practices. Provide thought leadership and expertise on email marketing and digital marketing best practices. Preferred candidate profile Salesforce Marketing Cloud Platform Expertise Several end-end SFMC implementations Thorough knowledge of all core Marketing Cloud products (Email Studio, Journey Builder, Mobile Studio, Social Studio, Advertising Studio, Content Builder, Marketing Cloud Connect Interaction Studio, Data Studio). Advanced Features : Expertise in advanced features like predictive modeling, AI-powered personalization, and complex journey orchestration. Integration : Strong understanding of integrating using Marketing Cloud Connect with other Salesforce products (Sales Cloud, Service Cloud, Commerce Cloud) and external systems. Platform Administration : Ability to manage user permissions, data extensions, and other administrative tasks. Scripting & Coding : Proficiency in AMPscript, SSJS, SQL, HTML, CSS, and JavaScript for advanced customizations and integrations. API Integration : Experience with REST/SOAP APIs for connecting Marketing Cloud with other systems. Data Manipulation : Ability to extract, transform, and load (ETL) data from various sources.
Posted 1 week ago
2.0 - 7.0 years
4 - 9 Lacs
Bengaluru
Work from Office
The Strategy & Consulting Global Network Song Practice | Salesforce Marketing Senior Manager Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change. Practice: Strategy & Consulting Global Network Song I Areas of Work: Salesforce Marketing Cloud, Marketing Cloud Account Engagement (Pardot) | Level: Senior Manager | Location: Gurugram / Mumbai / Bengaluru /Hyderabad/ Chennai / Pune | Years of Exp: 12+ years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build, and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consultings Customer, Sales & Service practice. The Practice- A Brief Sketch The Strategy & Consulting Global Network Song practice is aligned to the Global Network Practice of Accenture and works with clients across their marketing, sales, and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales, and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner. You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance. As part of the team, you will drive the following Developing Account based marketing programs (ABM) Designing interventions to drive customer acquisition / customer engagement. Managing full spectrum of Marketing program execution from strategy definition to delivery in Salesforce Marketing capabilities like SFMC/Pardot, personalization, CDP etc. Lead and managed at least 2 large transformation programs spanning across multiple geographies. Extensive experience and hands-on role in conducting requirement gathering and design workshops, preparing solution and functional blueprint, leading, and coordinating solution design and deployment across multi-dimensional team. Monitoring trends, analyzing data, to optimize marketing campaigns. Identifying marketing process improvement opportunities and re-define the processes. Developing business case for campaign strategies, technology solutions. Solution for large Marketing transformation programs with salesforce marketing solutions. Developing / supporting development of MarTech/AdTech platform technology. Strong project management skills:ability to mobilize and organize across multiple stakeholders (client and internal) and projects. Bring your best skills forward to excel at the role: Hands-on experience of SFMC/ Pardot / Personalization/ CDP / Loyalty etc. Good Consulting experience is preferred. Experience in working with middle to senior management levels within existing organization / client organizations. Excellent oral and written communication skills Strong analytical skills and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results. Highly organized, proven ability to develop efficient processes that elevate team performance and drive results. Proven success in navigating global matrixed environments and / or experience in client facing roles. Ability to work effectively in a remote, virtual, global environment. Ability to work in a fast paced and unstructured environment. Exposure to the process of developing capability. Read about us. Blogs Qualifications Your experience counts! Overall experience of 12+ years in designing / managing marketing campaigns with at least 10+ years of hands-on/functional consultant experience in Salesforce Marketing Cloud/ Pardot implementation with deep functional, industry and client facing experience Should be certified in Salesforce Marketing Cloud/Pardot Experience with CRM, Marketing software, Channel integration, Real Time Decisioning is desirable. Strong understanding of how digital channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel. Experience managing digital campaigns for large, complex clients with proficiency in measurement and operations. Ability to use insights for campaign and strategy optimization. Experience with organizing 1st, 2nd, 3rd party data, segments, and campaign setup. Ability to drive the engagement with minimal supervisor involvement and should be able to work independently from onshore/offshore. Ability to establish and build on working relationships effectively. Experience in managing small / mid-sized teams. Experience in working with middle to senior management levels within existing organization / client organizations. Strong experience in shaping and driving engagements and ability to lead project teams. What’s in it for you? An opportunity to work on transformative projects with key G2000 clients. Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies. Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional. Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization. About Accenture: Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com About Accenture Strategy & Consulting: Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers, and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world.For more information visit https://www.accenture.com/us-en/Careers/capability-network Accenture Global Network | Accenture in One Word At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, come and be a part of our team.
Posted 1 week ago
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