Hybrid
Full Time
Responsible for growth in organic traffic & lead generation by designing & implementing strategies for SEO & digital marketing growth. Craft content strategies that guide the content team based on keyword research. Deliver new keyword clusters, keywords and topic clusters for new content generation and old content revamp. Lead content marketing outreach & high quality link building campaigns and initiate communication with prospective websites & influencers Analyze performance of SEO campaigns, and assess against goals (ROI & KPI) Collaborate with internal teams to create landing pages and optimize the user experience Identify SEO issues with a continuous audit process and ensure that those issues are reported to concerned teams on time. Experience with or willingness to learn additional marketing channels such as PPC, email marketing, affiliate etc is a plus as we are expanding our marketing channels. Requirements Excellent communication skills (both written and verbal) Proven working experience in SEO. Strong technical SEO knowledge based on Search Console, ScreamingFrog & other industry tools. Sound knowledge of concepts like crawl budget, cannibalization, content pruning etc. Sound knowledge of SEO best practices and the latest trends. Solid knowledge of website analytics tools (e.g., Google Analytics) Strong analytical skills and data-driven thinking Experience in doing SEO for SaaS/large publications is a plus.
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