SEO Specialist

2.0 - 5.0 years

8 - 9 Lacs

Bengaluru

Posted:1 week ago| Platform: Naukri logo

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Skills Required

SEO On-page Optimization Google Analytics Semrush Keyword Research off page optimization Digital Digital Marketing Content Strategy Technical Seo Wordpress Off-page Optimization Ahrefs

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Title: SEO Expert | 15 positions | upto 9 LPA No. of Hires: 15 positions Location: Bangalore (South) On-site Experience: 25 Years Compensation: Up to 9 LPA Working Hours: Monday to Saturday (Saturday Half Day) | 11 AM to 8 PM Benefits: Company Laptop + Lunch Provided Joining: Immediate About the Role We are looking for a creative and data-driven SEO Expert who thrives at the intersection of storytelling and technical SEO. This role is perfect for someone with a strong grasp of SEO strategyfrom keyword research and content optimization to link-building and technical auditswho can drive measurable growth in organic visibility, traffic, and conversions. Youll collaborate with cross-functional teams, own the SEO roadmap, and ensure our site is discoverable, crawlable, and built for performance across all digital touchpoints. Key Responsibilities Content Strategy & Planning Conduct keyword research and competitive audits to identify opportunities. Develop an SEO-focused editorial calendar aligned with campaigns, launches, and audience needs. Strategically map content to buyer personas across the sales funnel. On-Page Optimization Write and optimize content including meta tags, headers, and body copy. Improve existing content for readability, engagement, and ranking. Implement schema markup, internal linking, and SEO best practices. Off-Page Optimization Plan and execute link-building strategies (guest posts, outreach, PR). Monitor backlink profile, disavow toxic links, and seek high-authority backlinks. Collaborate with industry influencers and publishers to extend content reach. Technical SEO Conduct technical audits for crawlability, mobile performance, site speed, etc. Address technical issues (broken links, redirects, XML sitemaps, canonical tags, etc.). Work with developers to implement performance improvements like lazy loading, caching, etc. Performance Tracking & Optimization Analyze data from Google Analytics, Search Console, Ahrefs/SEMrush, etc. Measure KPIs like organic traffic, bounce rate, CTR, rankings, and conversions. A/B test content elements (titles, CTAs) to improve performance. Collaboration & Training Work with UX/design teams to create SEO-friendly templates and layouts. Partner with paid media and social media teams to boost top-performing content. Educate internal teams on SEO practices and trends. Requirements Bachelors degree in Marketing, Communications, English, or related field. 35 years of proven experience in content-focused SEO (on-page, off-page, technical). Track record of content that ranks well and earns quality backlinks. Proficiency with tools like Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog. Experience with CMS platforms (WordPress, Drupal) and basic knowledge of HTML/CSS. Key Attributes Exceptional Writing & Editing: Crisp, compelling, and SEO-friendly. SEO Expertise: Solid understanding of algorithms, ranking factors, and optimization tactics. Technical Know-How: Able to audit, diagnose, and fix SEO issues. Research-Driven: Excellent skills in keyword and competitor analysis. Project Management: Ability to juggle multiple priorities and deadlines. Collaborative Mindset: Comfortable working across teams and functions.

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