SEO Specialist

Roles and Responsibilities

Mindstix is looking for a skilled and driven SEO Specialist to join our team. You are a results-oriented individual who enjoys crafting strategies that improve visibility, boost engagement, and drive meaningful outcomes. You take full ownership of your work, stay up-to-date with industry trends, and thrive in a collaborative, high-performance environment:

• Design and implement impactful SEO strategies in collaboration with cross-functional teams to improve search rankings, drive organic traffic, and enhance user engagement.
• Leverage advanced keyword research and competitor analysis to uncover growth opportunities and content gaps.
• Partner with content creators, designers, and developers to ensure SEO best practices are embedded across all digital assets.
• Monitor website performance and key SEO metrics such as CTR, bounce rate, crawl errors, and backlink profiles using tools like Google Analytics, Search Console, SEMrush, and Ahrefs.
• Perform regular technical audits to identify and fix on-page and off-page SEO issues such as broken links, duplicate content, and slow load times.
• Lead initiatives for structured data (schema markup), XML sitemaps, robots.txt, and mobile-first indexing to optimize technical SEO.
• Build and manage high-quality backlink strategies that strengthen domain authority and support long-term SEO goals.
• Demonstrate a data-first mindset that can interpret performance metrics and deliver clear, actionable reports to stakeholders.
• Stay informed about the latest SEO trends, algorithm updates, and industry developments to keep strategies competitive and compliant.
• Contribute actively to team discussions and knowledge sharing to help raise the SEO maturity across the organization.

Qualifications and Skills

• Bachelor's or Masters degree in Marketing, Communications, Computer Science, or related fields.
• 2+ years of hands-on experience in SEO strategy and execution.
• In-depth knowledge of search engine algorithms, ranking factors, and best practices.
• Proven track record of improving organic rankings, traffic, and conversions through SEO techniques.
• Proficient in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and Moz.
• Strong understanding of on-page, off-page, and technical SEO.
• Familiarity with HTML, CSS, and website architecture from an SEO perspective.
• Ability to analyze performance metrics (CTR, bounce rate, backlinks, etc.) and derive actionable insights.
• Knowledge of schema markup, sitemaps, robots.txt, mobile-first indexing, and page speed optimization.
• Bonus: Exposure to local SEO, international SEO, and video SEO strategies.
• Preferred: Certifications in SEO or Digital Marketing (e.g., Google, HubSpot, Moz).
• Good to have: Experience in eCommerce environments with strong domain knowledge of digital retail, including SEO best practices across product catalogs, faceted navigation, conversion funnels, site architecture, and platform-specific considerations.

Who Fits Best?

• You are passionate about organic growth and search visibility.
• Youre curious, data-driven, and proactive in identifying SEO opportunities.
• You bring a strong analytical mindset and problem-solving skills.
• Youre an excellent communicator who can explain SEO concepts to non-technical teams.
• You thrive in a collaborative, fast-paced environment and can work across cross-functional teams (content, development, design).
• You stay ahead of the curve by keeping up with the latest algorithm changes and SEO trends.
• You are detail-oriented with a strong sense of ownership and accountability for results.
• You enjoy turning insights into strategy and strategy into action.