SEO Specialist – D2C & Shopify (LifeKrafts)

LifeKrafts is looking for a hands-on SEO specialist to drive organic growth, search visibility, and brand discovery for our Shopify-based D2C brand.

This role is focused on ranking the LifeKrafts website and products higher on Google, AI search platforms, and across the web, leading to sustained organic traffic and revenue growth.

Key Responsibilities

• Own end-to-end SEO for the LifeKrafts Shopify store
• Improve keyword rankings, organic traffic, and conversions
• Optimize product pages, collections, blogs, and landing pages
• Handle technical SEO (site health, indexing, Core Web Vitals)
• Build brand visibility on search, AI discovery platforms, and the web
• Drive content SEO and backlink strategies for long-term authority
• Track performance using GSC, GA4, Ahrefs / SEMrush

Requirements

• 2+ years of proven SEO experience
• Strong hands-on experience with Shopify SEO
• Proven success in ranking D2C or consumer brands
• Understanding of AI search / answer engines is a plus
• Self-driven, independent, and results-oriented

Compensation

• Competitive fixed salary
• Performance-linked incentives based on organic growth, rankings, and brand visibility

Why LifeKrafts?

• Fast-growing D2C brand
• High ownership and autonomy
• Long-term organic growth focus (not short-term hacks)

Job Types: Full-time, Permanent

Pay: ₹11,598.69 - ₹45,117.89 per month

Benefits:

• Paid time off
• Provident Fund

Work Location: In person