SEO Associate

Responsibilities :
1) Keyword Research
Conduct keyword research to identify relevant and high-traffic keywords aligned with the industry. Support the analysis of keyword competitiveness and search trends for content optimization.

2)On-Page Optimization
Assist in optimizing website content, meta tags, headings, and images for targeted keywords. Ensure website structure and navigation adhere to search engine best practices. Support the implementation of schema markup and structured data.

3)Off-Page Optimization
Contribute to the development and execution of link-building campaigns. Assist in monitoring backlink quality, identifying toxic links, and building high-quality backlinks.

4) Content Strategy
Collaborate with content teams to create SEO-friendly content based on keyword research. Support the optimization of existing content to improve search engine rankings.

5) Technical SEO
Assist in identifying and resolving technical SEO issues such as crawl errors, broken links, and site speed improvements. Work with developers to implement technical SEO recommendations under the guidance of senior team members.

6) SEO Analytics
Monitor website performance using tools like Google Analytics, Google Search Console, and SEO software. Assist in preparing reports on SEO performance, including traffic, rankings, and conversions. Support analysis of key performance indicators (KPIs) to identify trends.

7) Stay Informed
Stay updated with search engine algorithm updates and SEO industry trends. Learn and adopt new SEO best practices under the guidance of senior team members.

8) Competitive Analysis
Analyze competitor websites to identify their SEO strengths and weaknesses. Provide insights to help refine the company’s SEO strategies.

9) Client Support
Communicate with clients as needed, under the direction of senior team members.

10) Team Collaboration
Work collaboratively within the SEO team and contribute to team goals.

Skills / Experience :

• Prior experience or knowledge in Search Engine Optimization (SEO), especially with e-commerce clients, is preferred.
• Familiarity with tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, or Screaming Frog.
• Basic knowledge of website administration and HTML is a plus.
• Experience with CMS environments like WordPress is preferred.
• Proficiency in MS Office tools, including Excel and Word.
• An understanding of SEO fundamentals and best practices.
• Strong analytical and problem-solving skills.
• This role is ideal for candidates with a foundational understanding of SEO and a desire to grow their expertise by working on hands-on projects within a collaborative team environment.

Job Type: Full-time

Pay: ₹200,000.00 - ₹450,000.00 per year

Work Location: In person