SEO and Google Ads Expert

Overview

Key Responsibilities

• Conduct keyword research and develop comprehensive SEO strategies.
• Optimize website content, meta tags, images, internal linking, and overall, on-page elements.
• Perform technical SEO audits to improve site speed, mobile usability, crawlability, and indexing.
• Collaborate with content teams to produce SEO-friendly blogs, landing pages, and product pages.
• Build high-quality backlinks to enhance domain authority.
• Monitor SEO KPIs, analyze competitor strategies, and prepare performance reports using tools such as

  Google Analytics

  ,

  Google Search Console

  ,

  SEMrush

  , and

  Ahrefs

  .
• Stay updated on SEO algorithm changes and industry best practices.

Google Ads (PPC) Management

• Plan, create, and optimize Google Ads campaigns across

  Search, Display, Video, Shopping, and Performance Max

  .
• Conduct keyword targeting, audience segmentation, and bid strategy management.
• Write and test compelling ad copy to maximize CTR and conversions.
• Track and analyze campaign performance KPIs (CPA, ROAS, CPC, CTR), making data-driven adjustments.
• Set up conversion tracking, UTM parameters, and remarketing audiences.
• Manage campaign budgets and ensure efficient ad spend allocation.

Analytics & Reporting

• Use Google Analytics, Search Console, and other reporting tools to monitor performance.
• Prepare weekly and monthly reports with insights, trends, and optimization recommendations.
• Analyze competitor performance and identify market opportunities.

Qualifications

• 2 to 5 years of experience in

  SEO, Google Ads, or digital marketing

  roles.
• Proficiency with key SEO and advertising platforms, including Google Ads, Bing Ads, Meta Ads, TikTok Ads, Taboola, and major SEO tools.
• Strong analytical thinking, problem-solving ability, and communication skills.
• Knowledge of

  HTML/CSS

  and CMS platforms such as

  WordPress

  or

  Shopify

  .
• Relevant certifications (e.g.,

  Google Ads

  ,

  Google Analytics

  ) are a plus.

Key Competencies

• Attention to detail and strong organizational skills.
• Adaptability and ability to thrive in a fast-paced environment.
• Strong understanding of user intent, search behavior, and conversion optimization.
• Excellent communication and copywriting skills.
• Data-driven mindset with the ability to interpret and act on analytics insights.

Work Environment

• On site, fast-paced, performance-driven environment with opportunities for growth.

Disclaimer:

• Shift Timing

  : Shift timings is from 6:00 AM to 3:30 PM IST, as we operate within the Australian International Process.

• Office Location

  : Our office is located at Gurugram, Sector 48.

• Transportation Services

  : Please note that we do not provide any transportation services such as cab facilities, nor do we offer any reimbursement for transportation expenses.

• Company Website

  : For more information about our company, please visit

  veye.com.au.