SEO Analyst

Responsibilities

• Develop and Implement on-page and off-page SEO strategies with precision to enhance website rankings.
• Conduct comprehensive keyword research and analysis to identify opportunities for website optimization.
• Monitor and analyze website performance using advanced analytics tools like Google Analytics and Search Console.
• Collaborate seamlessly with content creators to seamlessly integrate SEO best practices into content development processes.
• Conduct thorough competitor research to identify industry trends and capitalize on opportunities.
• Perform hashtag research to optimize social media visibility and enhance audience engagement.
• Develop a detailed calendar plan for monthly festivals and observations, aligning social media activities strategically.
• Execute social media optimization strategies to maximize brand reach and foster audience engagement.
• Plan and execute campaigns on Google and Meta Ads platforms with a focus on driving optimal results.
• Conduct in-depth keyword research for paid marketing initiatives to ensure targeted and effective campaigns.
• Monitor and optimize ad performance based on key metrics such as click-through rates and conversion rates.
• Collaborate closely with the marketing team to ensure that paid marketing strategies align seamlessly with overall business goals.

Qualifications

• Proven experience as SEO Analyst or similar role, with a minimum of 3-5 years in digital marketing.
• In-depth knowledge of search engine algorithms and ranking factors.
• Proficiency in using SEO tools such as SEMrush, Screaming Frog, Ahrefs.
• Prior experience in managing SEO for brand websites.
• Ability to understand the performance of keywords and create demand for longtail and short tail keywords.
• Ability to manage SEO operators and vendors.
• Experience with social media platforms and their optimization strategies.
• Should be technically strong in paid marketing platforms, including Google Ads and Meta Ads would be a plus.
• Strong analytical skills and the ability to translate data into actionable insights.
• Excellent communication and teamwork abilities.
• Updated best practices in SEO and digital marketing.