Senior Software Engineer

Key Responsibilities

Design and implement customer journeys using Adobe Journey Optimizer

Build and manage event driven journeys time based campaigns and real time personalization use cases

Collaborate with cross functional teams marketing data and engineering to translate business requirements into AJO workflows

Utilize AEP capabilities such as RealTime Customer Profile Segments Schemas XDM and Datasets to create journey conditions and triggers

Work with APIs DecisioningAJOD Module and Event Forwarding for real time data ingestion and outbound integrations

Design and test email templates push notifications and in app messages within AJO

Implement offer decisioning and personalized content blocks using AJO Offer Library

Perform unit testing UAT and AB testing within journeys to ensure optimal performance

Monitor journey performance trouble shoot issues and optimize for KPIs eg engagement conversion

Ensure governance and best practices around data privacy consent and compliance GDPR CCPA etc
Technical Skills

Strong experience with Adobe Journey Optimizer AJO

Working knowledge of Adobe Experience Platform AEP especially Schemas XDM modeling Segment Builder RealTime Customer Profile RTCP Datasets and data ingestion

Familiarity with Customer Journey Analytics CJA and Adobe Offer Decisioning is a plus

Proficient in JavaScript JSON and RESTful API integration

Good understanding of data sources batch and streaming identity stitching and audience activation

Experience with Tag Management Tools Adobe Launch or Tealium is a plus

Preferred Qualifications

Adobe Certified Expert Adobe Journey Optimizer Adobe Experience Platform

Experience with other Adobe tools like Adobe CampaignMarketoEloqua Adobe Target or Adobe Analytics is a plus

Experience in industries such as Retail Telecom BFSI or Healthcare is a plus

Understanding of privacy regulations GDPR CCPA and consent frameworks