Senior SEO Specialist

Job Description

Shriram Finance Limited is a leading financial services company specializing in providing a wide range of financial products and services to its customers. With a strong commitment to innovation and excellence, we aim to enhance our digital presence and drive business growth through effective online marketing strategies. We are seeking a highly skilled and experienced Senior SEO Analyst / Assistant Manager to join our dynamic digital marketing team. The ideal candidate will be responsible for developing, implementing, and managing SEO strategies that drive organic traffic, improve search engine rankings. Key Functional Areas of Responsibility Develop and execute successful SEO strategies for multiple products Developing a long-term SEO strategy with a strong focus on mobile web Coming up with new ideas, leading brainstorms, and staying organized Taking hands on and creative approaches with content generation Staying current on new SEO research and emerging trends Performing site specific keyword research and competitive analysis Driving the implementation of on-page website SEO optimization Performing backlink analysis, opportunity identification, solicitation and optimization Preparing and communicating regular & ad hoc reporting on SEO performance Working independently with business stakeholders to identify KPI s, develop dashboards, and interpret metrics to deliver sound, data driven recommendations Highly proficient in Excel/Word/PowerPoint with the ability to analyze data and prepare reports presentation Conduct keyword research to guide content teams Optimize website content, landing pages Direct off-page optimization projects (e.g., link-building) Collect data and report on traffic, rankings and other SEO aspects Keep abreast of SEO and integrated marketing trends Requirements 5+years of experience in SEO Knowledge of standard and current SEO practices Knowledge of HTML/CSS Experience with SEO reporting Familiarity with relevant tools (e.g., Conductor, Screaming Frog, MOZ) and web analytics tools (e.g., Google Analytics, Web Trends) Excellent communication skills Strong organizational and leadership skills Analytical mind set with numerical aptitude Interested candidates can share their cv with sureshkumar.b15@shriramfinance.in