Senior SEO Executive

Senior SEO Executive

Key Responsibilities

• Conduct comprehensive

  technical SEO audits

  and implement fixes for crawl errors, site speed, mobile usability, structured data, canonicalization, and XML sitemaps.
• Leverage

  Google Search Console

  ,

  Ahrefs

  , Screaming Frog, and other tools to monitor performance, identify opportunities, and troubleshoot ranking drops.
• Stay ahead of

  Google algorithm updates

  (including core updates like March 2024 “Helpful Content Update”) and adapt strategies proactively to maintain/improve rankings.
• Integrate

  AI-powered SEO tools and techniques

  (e.g., ChatGPT for content ideation, SurferSEO, MarketMuse, Clearscope, or Jasper) to enhance content relevance, topical authority, and user intent alignment.
• Collaborate with content, development, and UX teams to ensure SEO best practices are embedded in website architecture, design, and publishing workflows.
• Perform keyword research, competitive gap analysis, and backlink profiling to uncover growth opportunities.
• Track, measure, and report on KPIs including organic traffic, rankings, conversions, CTR, and visibility scores.
• Mentor junior SEO team members and contribute to building an SEO-first culture across departments.
• Recommend and implement schema markup, Core Web Vitals optimizations, and international/multilingual SEO strategies where applicable.

Must-Have Skills & Qualifications

• 4–10 years of hands-on SEO experience

  , with at least 4+ years focused on

  technical SEO

  .
• Proven track record of improving organic rankings and traffic for medium to large-scale websites.
• Expert-level proficiency in:

• Google Search Console & Analytics

• Ahrefs

  (Site Audit, Keywords Explorer, Backlink Analysis)
• Screaming Frog, DeepCrawl, Botify, or similar crawling tools
• Strong understanding of

  Google’s latest algorithm updates

  — including March 2024 Core Update (“Helpful Content System”) and how to align content with E-E-A-T and user-first principles.
• Experience leveraging

  AI tools for SEO

  — including AI content optimization, predictive keyword clustering, automated reporting, or intent mapping.
• Solid grasp of HTML, CSS, JavaScript SEO implications, and server-side rendering (SSR/CSR).
• Familiarity with CMS platforms (WordPress, Shopify, Drupal, etc.) and ability to work with dev teams on SEO implementations.
• Excellent analytical, communication, and project management skills.
• Ability to translate complex technical issues into actionable business recommendations.