Posted:1 day ago|
Platform:
Work from Office
Full Time
Role Overview:
We are seeking an experienced Senior Marketing Mix Modeling Analyst with 5-7 years of strong hands-on and leadership experience in Marketing Mix Modeling (MMM) and broader Marketing Analytics functions. The role requires both deep statistical expertise and strong stakeholder management skills to interface directly with business, brand, and media teams.Key Responsibilities:1. Lead the design, development, and delivery of Marketing Mix Models using media, sales, and promotional datasets2. Quantify the impact of various marketing channels (TV, digital, in-store, etc.) on sales and KPIs3. Build robust models using regression techniques, adstock/decay, base vs. incremental decomposition4. Interpret model outcomes and provide actionable insights and optimization recommendations5. Manage stakeholder discussions and translate business briefs into analytical plans6. Guide and mentor junior analysts in model building and data preparation7. Contribute to business planning, ROI evaluation, and forecasting initiativesKey Skills & Tools:1. Strong hands-on in Marketing Mix Modeling / econometric modeling2. Exposure to Price-Promotion, RCM, and Sales Forecasting3. Excellent command over Python4. Strong with Excel, SQL, and visualization (Power BI or Tableau is a plus)5. Proven ability to work with marketing data: TV, Digital, Distribution, Nielsen RMS/RAPreferred Background:1. Worked in FMCG, retail, media analytics, or marketing consulting projects.2. Comfortable working independently and owning end-to-end delivery
Viaprom Technologies
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